7 of the Best Google Ads Agencies for B2B SAAS in 2025

If you’re a B2B SaaS business, your success depends on your long-term growth plan.

Whilst it can seem niche, business software is a pretty competitive space. Chances are that you have more than a few competitors at your heels, so you need to scale up quickly and constantly differentiate yourself to stay competitive.

This needs revenue, and if you want to generate it quickly, Google Ads is your answer – it’s targeted, efficient, and with the right strategy, highly effective at turning clicks into free trial sign-ups, demo bookings, and ultimately, MRR.

No in house expertise? No problem. Partnering with a Google Ads agency is the fastest and cheapest way to get the expertise you need. Here’s our pick of the best Google Ads agencies for B2B SaaS – we hope it’s useful.

Our comprehensive agency ranking criteria

Your choice of agency can transform your B2B SaaS Google Ads strategy into a revenue-generation powerhouse.

There are a few key things to look out for when you’re looking for a paid search agency, which we’ve compiled into our criteria for finding your perfect Google Ads partner.

• Portfolio: Which SaaS clients has the agency worked with recently?
• Industry expertise: How much experience does the team have in SaaS marketing?
• Strategy: How does the agency help its clients grow and attract new business?
• Awards: Has the agency received any awards or accolades recently?
• Review analysis: Does the agency have fresh, relevant reviews and testimonials?
• Pricing: Does their pricing structure offer value for SaaS businesses?

The top Google Ads agencies for B2B SaaS

1. Velocity

If you’re looking for campaigns that boost your visibility in your industry niche, that attract ready-to-commit demo and free trial sign-ups, and that convert rather than simply drive clicks, you need genuine SaaS expertise and real-world experience.

That’s where we come in.

The Velocity team has managed million dollars of campaign spend across B2B SaaS and a couple of other select, highly competitive industries. We know what it takes for SaaS businesses to get noticed, and as paid search specialists, we take a data-first approach to building and optimizing paid search campaigns that drive real revenue.

• Portfolio: Our recent work includes projects for FlipSpaces and Enhanceable
• Industry expertise: B2B SaaS a major focus area, alongside eCommerce
• Strategies: Driving revenue (and lots of it) with full funnel Google Ads management, from landing page design and keyword strategy to CRM automation
• Awards: ‘Top PPC company’ in 2023 and 2024 by Clutch
• Reviews: 4.9 stars on Clutch from 14 verified client reviews
• Pricing: Pricing starts at $750 per month for startups. Contact for pricing details and a custom quote.

Why do clients choose Velocity?

We take a data-first approach to PPC, which allows us to fine-tune campaigns for performance, and to adapt quickly to shifts in the market or changes to client needs. Our numbers speak for themselves – and clients love that we genuinely care about their success and keep them updated on ad performance in real time. You’ll never need to chase a campaign report again!

2. Web Marketer

UK-based Web Marketer’s team lean heavily towards B2B software clients – and their sole focus is Google Ads. If you fall within these parameters, this depth of expertise could be a real asset to your campaigns.

• Portfolio: Clients include electrifying.com, Naked Development, and Verto
• Industry expertise: B2B software
• Strategies: Strong Google Ads focus – though some reviews briefly mention other supporting services such as paid social
• Awards: Clutch ‘Top Google AdWords Company’ and ‘Top PPC Company’ for Wales, 2025
• Reviews: 4.9 stars on Clutch from 6 verified client reviews
• Pricing: Project pricing starts at $5,000 or $100-$150 per hour

Why do clients choose Webmarketer?

Clients love Web Marketer’s depth of knowledge when it comes to Google Ads, and their ability to deliver consistent results on time and within budget. Reviewers also mention the value Web Marketer offers, with some noting a significant increase in lead quality.

3. ATRA

healthcare, and legal sectors, they also offer plenty of experience in the SaaS market, with both B2B and B2C clients to their name.

• Portfolio: SaaS clients include Boomset, Lucidea, and TripSpark
• Industry expertise: Healthcare, SaaS, law, higher education
• Strategy: Strong PPC focus for rapid and sustainable growth in lead volume and conversions
• Awards: Clutch 1000 2024, Clutch Top PPC Company 2024 and 2025
• Reviews: 5 stars on Clutch from 40 verified reviews
• Pricing: Project pricing starts at $1,000, or $100-$150 per hour

Why do clients choose ATRA?

ATRA’s data-first approach has won them many fans thanks to the adaptability it brings – campaigns evolve with client needs or industry developments. Clients also appreciate the professionalism of ATRA’s team, with clear communication and seamless project management processes frequently highlighted.

4. KlientBoost

KlientBoost is big on B2B – B2B SaaS in particular is a standout area of expertise. As a wider marketing agency, they combine extensive paid search experience with CRO, organic SEO, and email marketing expertise to build reliable campaigns that generate good returns.

• Portfolio: SaaS/tech businesses large and small, including SAP, Cliently, and Frontify
• Industry expertise: B2B, SaaS, tech, and eCommerce
• Strategy: Multi-channel marketing driven by strong PPC focus
• Awards: ‘Global company’ and ‘Top PPC company’ from Clutch in 2024
• Reviews: 4.9 stars on Clutch from 385 verified client reviews
• Pricing: Project pricing starts at $1,000 or $100-$150 per hour

Why do clients choose KlientBoost?

KlientBoost’s Google Ads expertise has resulted in a good ROAS and significantly reduced cost per acquisition for many clients. Reviewers were also impressed with the agency’s responsive communication and all-round knowledge and professionalism.

5. Dizzain

Dizzain majors in PPC campaigns, but also offers web design/development and performance marketing services – ideal if you’re looking to optimize your Google Ads landing pages to max out your conversion rate! The team works across multiple disciplines, but B2B SaaS and enterprise software are strong points for them, especially in the startup bracket.

• Portfolio: B2B SaaS clients include Creators Legal, Modus Endeavor, and Skai.io
• Industry expertise: B2B SaaS, leisure and hospitality, eCommerce
• Strategy: Major PPC focus with customized web design/development
• Awards: ‘‘Top US PPC company’ from Clutch in 2025
• Reviews: 5 stars on Clutch from 36 verified client reviews
• Pricing: Project pricing starts at $10,000 or $50-$100 per hour

Why do clients choose Dizzain?

Clients appreciate Dizzain’s competitive pricing, which they feel offers great value given the return on investment they receive. Reviews frequently mention that good alignment to budget, timely delivery, and transparent communication make Dizzain’s team easy to work with.

6. Aimers

Looking for a highly targeted strategy that gets results? Rather than offer a full range of marketing services, Aimers hones in specifically on SaaS PPC campaigns, backed by CRO, social ads, and customized landing page design.

• Portfolio: Clients include mixpanel, SaaStr, and Demio
• Industry expertise: SaaS and tech businesses across a range of sectors
• Strategy: Paid search and social as a revenue driver, with a performance marketing focus for ongoing campaign optimization
• Awards: Clutch ‘Global’ Awards for 2024 and 2023
• Reviews: 5 stars on Clutch from 31 verified client reviews
• Pricing: Project pricing starts at $5,000 or $50-$100 per hour

Why do clients choose Aimers?

The Aimers team are paid search specialists, and this shows in the reviews. Their depth of expertise in both Google Ads and B2B SaaS-specific marketing practices has won them many happy clients, who report significant returns

7. HeyDigital

Paid search agency HeyDigital’s exclusive industry focus is B2B SaaS. This depth of expertise allows them to build highly specialized campaigns that drive strong results. Smaller teams with no in-house creatives can also benefit from their innovative ‘Creative as a Subscription’ service, which offers unlimited ad creatives for a monthly fee.

• Portfolio: Startup and scale-up SaaS businesses including HotJar, PostHog, and Pitch
• Industry expertise: B2B SaaS and nothing else for ultimate specialization
• Strategy: Strong Google Ads focus, with the ability to create video ads for YouTube
• Awards: None as yet – but plenty of great reviews and case studies
• Reviews: 4.7 stars on Clutch from 3 verified client reviews
• Pricing: Project pricing starts at $5,000 or $100-$150 per hour

Why do clients choose HeyDigital?

HeyDigital’s passion for B2B SaaS is clear to see – clients love working with them, and benefit significantly from their depth of knowledge in this area. As well as consistently transparent communication, the HeyDigital team builds campaigns quickly, so clients see a return on their investment in a relatively short space of time.

Looking for a Google Ads agency that just gets B2B SaaS?

Finding the right Google Ads agency is your shortcut to major increases in demo bookings and trial sign ups, at a vastly reduced cost per acquisition.

With the right crew on your side, your business can crush it online and see real growth from smart, strategic advertising.

Interested in a free audit of your Google Ads? Get in touch with Velocity. We’d love to chat.