Google Ads Agencies for B2B SaaS: 7 Picks Reviewed

If you’re a B2B SaaS business, your success hinges on one thing: consistent, qualified pipeline. And if you want to scale fast, Google Ads is the most direct path to demo bookings, free trial sign-ups, and predictable MRR growth.

Business software is a crowded, competitive space.

You’re competing against dozens of alternatives, which means you need to capture high-intent buyers fast, before your competitors do.

That requires consistent visibility, targeted messaging, and campaigns that convert clicks into revenue. Google Ads is the fastest way to generate it. Targeted, scalable, and proven to turn clicks into free trial sign-ups, demo bookings, and MRR growth.

Most B2B SaaS companies we talk to face the same challenges: Google Ads campaigns that drive clicks but not conversions, wasted spend on low-quality leads, and unclear attribution that makes it impossible to know what’s actually working. The right agency partner solves these problems by focusing on conversion quality, rigorous testing, and transparent reporting tied directly to pipeline and revenue.

Don’t have in-house expertise? Partner with a Google Ads agency to get the skills you need fast. Partnering with a Google Ads agency is the fastest and cheapest way to get the expertise you need. Here’s our pick of the best Google Ads agencies for B2B SaaS, use this guide to find your perfect partner.

Key Takeaways

• Top Recommendation: Velocity is highlighted as the premier choice for data-first, revenue-focused B2B SaaS campaigns.

• Niche Specialization: Agencies like HeyDigital and Aimers offer 100% focus on SaaS, providing deep industry-specific expertise.

• Selection Criteria: Success in B2B SaaS requires evaluating agencies on portfolio relevance, CRM automation skills, and verified Clutch reviews.

• Budget Range: Pricing varies significantly, with entry-level startup packages starting at $1.5k/mo (Velocity) up to $10,000+ for enterprise-level projects (Dizzain).

Our agency ranking criteria

Your choice of agency determines whether your B2B SaaS Google Ads strategy becomes a predictable revenue channel or a budget drain. The right partner can cut your cost per acquisition, improve lead quality, and scale your pipeline fast.

When evaluating Google Ads agencies, focus on these criteria to find a partner that can actually drive results:

• Portfolio: Recent SaaS clients the agency has worked with

• Industry expertise: The team’s experience level in SaaS marketing

• Strategy: How the agency helps clients grow and attract new business

• Awards: Recent awards or accolades the agency has received

• Review analysis: Fresh, relevant reviews and testimonials from clients

• Pricing: Whether the pricing structure offers value for SaaS businesses

Top Google Ads agencies for B2B SaaS

Agency	Primary Focus	Starting Price	Clutch Rating
Velocity	B2B SaaS & eCommerce	$1.5k/mo	4.9/5
Web Marketer	B2B Software	$5,000+	4.9/5
ATRA	Healthcare & SaaS	$1,000+	5.0/5
KlientBoost	B2B & Tech	$1,000+	4.9/5
Dizzain	Startups & Enterprise	$10,000+	5.0/5
Aimers	SaaS PPC & Social	$5,000+	5.0/5
HeyDigital	B2B SaaS Exclusive	$5,000+	4.7/5

1. Velocity

You need campaigns that convert, not just drive clicks. Campaigns that attract ready-to-buy prospects and turn them into demo bookings and free trial sign-ups. That requires genuine SaaS expertise and proven, real-world experience.

That’s where we come in.

The Velocity team has managed millions in campaign spend across B2B SaaS and other high-stakes, competitive industries. We know what it takes for SaaS businesses to generate qualified pipeline at scale. As paid search specialists, we take a data-first approach to building and optimizing campaigns that drive demo bookings, trial sign-ups, and measurable revenue growth.

• Portfolio: Our recent work includes driving 3x pipeline growth for FlipSpaces and reducing cost per lead by 45% for Enhanceable, campaigns backed by millions in managed ad spend.

• Industry expertise: B2B SaaS a major focus area, alongside eCommerce

• Strategies: Driving revenue (and lots of it) with full funnel Google Ads management, from landing page design and keyword strategy to CRM automation

• Awards: ‘Top PPC company’ in 2023 and 2024 by Clutch

• Reviews: 4.9 stars on Clutch from 14 verified client reviews

• Pricing: Pricing starts at $1.5k per month for startups. Contact for pricing details and a custom quote.

Why do clients choose Velocity?

We take a data-first approach to PPC, which allows us to fine-tune campaigns for performance, and to adapt quickly to shifts in the market or changes to client needs.

Our numbers speak for themselves. Clients value our transparency, real-time reporting, and partnership approach. We act as an extension of your team, not a black-box vendor. You’ll never need to chase a campaign report again!

2. Web Marketer

UK-based Web Marketer specializes exclusively in Google Ads for B2B software clients. If you’re a B2B software company focused solely on Google Ads, this specialization can deliver strong results.

• Portfolio: Clients include electrifying.com, Naked Development, and Verto

• Industry expertise: B2B software

• Strategies: Strong Google Ads focus – though some reviews briefly mention other supporting services such as paid social

• Awards: Clutch ‘Top Google AdWords Company’ and ‘Top PPC Company’ for Wales, 2025

• Reviews: 4.9 stars on Clutch from 6 verified client reviews

• Pricing: Project pricing starts at $5,000 or $100-$150 per hour

Why do clients choose Web Marketer?

Clients love Web Marketer’s depth of knowledge when it comes to Google Ads, and their ability to deliver consistent results on time and within budget. Reviewers also mention the value Web Marketer offers, with some noting a significant increase in lead quality.

3. ATRA

While ATRA works across healthcare and legal sectors, they also offer plenty of experience in the SaaS market, with both B2B and B2C clients to their name.

• Portfolio: SaaS clients include Boomset, Lucidea, and TripSpark

• Industry expertise: Healthcare, SaaS, law, higher education

• Strategy: Strong PPC focus for rapid and sustainable growth in lead volume and conversions

• Awards: Clutch 1000 2024, Clutch Top PPC Company 2024 and 2025

• Reviews: 5 stars on Clutch from 40 verified reviews

• Pricing: Project pricing starts at $1,000, or $100-$150 per hour

Why do clients choose ATRA?

ATRA’s data-first approach has won them many fans thanks to the adaptability it brings – campaigns evolve with client needs or industry developments. Clients also appreciate the professionalism of ATRA’s team, with clear communication and seamless project management processes frequently highlighted.

4. KlientBoost

KlientBoost specializes in B2B, with B2B SaaS as a core area of expertise. As a full-service marketing agency, they combine paid search with CRO, SEO, and email marketing to build campaigns that improve ROAS and reduce cost per acquisition.

• Portfolio: SaaS/tech businesses large and small, including SAP, Cliently, and Frontify

• Industry expertise: B2B, SaaS, tech, and eCommerce

• Strategy: Multi-channel marketing driven by strong PPC focus

• Awards: ‘Global company’ and ‘Top PPC company’ from Clutch in 2024

• Reviews: 4.9 stars on Clutch from 385 verified client reviews

• Pricing: Project pricing starts at $1,000 or $100-$150 per hour

Why do clients choose KlientBoost?

KlientBoost’s Google Ads expertise has resulted in a good ROAS and significantly reduced cost per acquisition for many clients. Reviewers were also impressed with the agency’s responsive communication and all-round knowledge and professionalism.

5. Dizzain

Dizzain majors in PPC campaigns, but also offers web design/development and performance marketing services – ideal if you need landing page optimization to improve conversion rates and reduce cost per lead. The team works across multiple disciplines, with particular depth in B2B SaaS and enterprise software for startups and early-stage companies.

• Portfolio: B2B SaaS clients include Creators Legal, Modus Endeavor, and Skai.io

• Industry expertise: B2B SaaS, leisure and hospitality, eCommerce

• Strategy: Major PPC focus with customized web design/development

• Awards: ‘‘Top US PPC company’ from Clutch in 2025

• Reviews: 5 stars on Clutch from 36 verified client reviews

• Pricing: Project pricing starts at $10,000 or $50-$100 per hour

Why do clients choose Dizzain?

Clients appreciate Dizzain’s competitive pricing, which they feel offers great value given the return on investment they receive. Reviews frequently mention that good alignment to budget, timely delivery, and transparent communication make Dizzain’s team easy to work with.

6. Aimers

Looking for a strategy that drives qualified pipeline and measurable revenue? Rather than offer a full range of marketing services, Aimers hones in specifically on SaaS PPC campaigns, backed by CRO, social ads, and customized landing page design.

• Portfolio: Clients include Mixpanel, SaaStr, and Demio

• Industry expertise: SaaS and tech businesses across a range of sectors

• Strategy: Paid search and social as a revenue driver, with a performance marketing focus for ongoing campaign optimization

• Awards: Clutch ‘Global’ Awards for 2024 and 2023

• Reviews: 5 stars on Clutch from 31 verified client reviews

• Pricing: Project pricing starts at $5,000 or $50-$100 per hour

Why do clients choose Aimers?

The Aimers team are paid search specialists, and this shows in the reviews. Their depth of expertise in both Google Ads and B2B SaaS-specific marketing practices has won them many happy clients, who report significant returns

7. HeyDigital

Paid search agency HeyDigital’s exclusive industry focus is B2B SaaS. This depth of expertise allows them to build highly specialized campaigns that drive strong results. Smaller teams without in-house creative resources can leverage their ‘Creative as a Subscription’ service, which provides unlimited ad creatives for a flat monthly fee.

• Portfolio: Startup and scale-up SaaS businesses including HotJar, PostHog, and Pitch

• Industry expertise: B2B SaaS and nothing else for ultimate specialization

• Strategy: Strong Google Ads focus, with the ability to create video ads for YouTube

• Awards: None as yet – but plenty of great reviews and case studies

• Reviews: 4.7 stars on Clutch from 3 verified client reviews

• Pricing: Project pricing starts at $5,000 or $100-$150 per hour

Why do clients choose HeyDigital?

HeyDigital’s exclusive focus on B2B SaaS translates to campaigns that perform. Clients report strong ROAS improvements and benefit from the team’s deep vertical expertise. As well as consistently transparent communication, the HeyDigital team builds campaigns quickly, so clients see a return on their investment in a relatively short space of time.

Need a Google Ads agency that truly understands B2B SaaS?

The right Google Ads agency can double or triple your demo bookings and trial sign-ups while cutting your cost per acquisition by 30–50%.

With the right partner, you can scale predictable pipeline, improve lead quality, and turn Google Ads into a reliable revenue channel.

Want a free audit of your Google Ads? Start by getting in touch with Velocity, we’d love to chat about your campaigns.

Frequently asked questions

What does a Google Ads agency actually do for a B2B SaaS company?

A B2B SaaS Google Ads agency helps you turn ad spend into qualified pipeline by owning strategy, execution, and optimization end-to-end. That typically includes:

• Keyword research and intent mapping (trial/demo intent vs. awareness)

• Ad creative and messaging (search, Performance Max, YouTube where relevant)

• Landing page recommendations to improve conversion rate and lead quality

• Tracking and attribution (conversion setup, CRM sync, offline conversions)

• Bidding and budget management to hit CPL/CPA and pipeline targets

• Reporting tied to revenue metrics (not just clicks and impressions)

How do I choose the right Google Ads agency for my SaaS?

Use a simple filter to find an agency that can drive results (and prove it):

1. Verify SaaS proof: Ask for recent SaaS case studies and what improved (CPL, demo rate, pipeline).

2. Check revenue reporting: Make sure they can report beyond leads into SQLs, pipeline, and CAC.

3. Match pricing to your stage: Ensure the fee model fits your budget and expected volume.

4. Confirm who does the work: Get clarity on senior involvement vs. junior-only account management.

How much should a SaaS startup budget for a Google Ads agency?

Most SaaS startups will see pricing structured in a few common ways:

• Flat monthly management fee: Often starting in the ~$750–$3,000+/mo range depending on scope.

• Percent of ad spend: Commonly ~10–20% (sometimes with a minimum fee).

• One-time setup / build fee: Often ~$500–$3,000+ for tracking, structure, and initial launch.

As a rule of thumb, try to keep your fee-to-spend ratio realistic: if you’re only spending a small amount, you still need enough budget for proper testing and optimization.

Which performance metrics matter most for SaaS Google Ads?

For B2B SaaS, prioritize metrics that track from click → lead → revenue:

• Cost per demo / cost per trial

• Lead-to-demo conversion rate (and landing page CVR)

• MQL → SQL rate (lead quality)

• Pipeline value influenced (and close rate where available)

• CAC and payback period

• LTV:CAC (unit economics)

How long does it take to see results from Google Ads for B2B SaaS?

Timelines depend on your offer, sales cycle, and conversion volume, but a typical arc looks like:

• 0–30 days: Learning and initial data collection (tracking, keywords, baseline CPL/CPA).

• 30–60 days: Optimization (testing messaging, queries, audiences, and landing pages).

• 3–6 months: Clearer ROI signal as pipeline and closed-won data catches up, especially for longer sales cycles.