6 of the Best Google Ads Agencies for SaaS

Finding the best Google Ads agencies for SaaS can be challenging.

After a rollercoaster of a decade so far for SaaS businesses, things are evening out. After COVID, then sudden and vast economic uncertainty, SaaS teams finally have the space to think long-term strategy and growth. 

Growth needs revenue, and if you’re operating in a market that moves as fast as SaaS, you’ll need to scale up quickly to keep relevant. Enter Google Ads and paid search – it’s targeted, speedy, and if you do it right, super effective at generating the funds you need to level up. 

If you don’t have paid search experts on your team, partnering with a Google Ads agency for SaaS is the fastest, most flexible, and cheapest way to make gains here.

Our comprehensive agency ranking criteria

Your choice of agency could make the difference between a moderately successful SaaS PPC campaign and one that’s genuinely transformational. 

So, where should you start? There are a few major green flags that can help you identify the best Google Ads agencies for SaaS, which we’ve compiled into our criteria for finding the top players: 

• Portfolio: Which SaaS clients has the agency worked with recently? 
• Industry expertise: How much experience does the team have in SaaS marketing? 
• Strategy: How does the agency help its clients grow and attract new business? 
• Awards: Has the agency received any awards or accolades recently? 
• Review analysis: Does the agency have fresh, relevant reviews and testimonials?
• Pricing: Does their pricing structure offer value for SaaS businesses? 

1. Velocity

Looking for high-quality demo sign ups that convert into paying customers? Perhaps you’re ready to boost your revenue big time, land household name clients, or scale from startup to established industry leader. 

SaaS is a pretty unique space when it comes to paid advertising, so if so, you’ll want the experts. Velocity’s team has managed million dollars of online ad spend in highly competitive, fast-moving industries. We know what it takes for a tech business to attract attention, and as Google Ads specialists, we’re laser-focused on getting returns as quickly as possible rather than trying to upsell you other agency services. 

• Portfolio: Our recent work includes projects for FlipSpaces and Enhanceable
• Industry expertise: SaaS a major focus area, alongside ecommerce
• Strategies: Driving revenue (and lots of it) with full funnel Google Ads management, from landing page design and keyword strategy to CRM automation 
• Awards: ‘Top PPC company’ in 2023 and 2024 by Clutch
• Reviews:  4.9 stars on Clutch from 14 verified client reviews
• Pricing: Pricing starts at $750 per month for startups. Contact for pricing details and a custom quote.

Why do clients choose Velocity?

In just a couple of words: customer service and serious revenue generation. Clients love that we genuinely care about their success and go above and beyond to develop killer Google Ads strategies that work for their business – and the numbers speak for themselves. 

What makes the agency special?

Transparency is everything for us – we think it’s the best way of running effective campaigns that generate returns quickly. We share the performance of your ad spend in real time (no waiting around for quarterly reports that are out of date by the time you receive them), and constantly monitor and optimize your campaign to maximize performance. 

2. Aimers

New York SaaS specialists Aimers focus their services around a few key offerings – paid search and social ads, CRO, and landing page design. The result? A highly honed and targeted marketing strategy that generates eye-catching results for the right clients.  

• Portfolio: Clients include mixpanel, SaaStr, and Demio
• Industry expertise: SaaS and tech businesses across a range of sectors
• Strategy: Aimers focus on paid search and social as a revenue driver, offering some other performance marketing services (CRO, landing page design) alongside this
• Awards: Clutch ‘Global’ Awards for 2024 and 2023
• Reviews: 5 stars on Clutch from 31 verified client reviews
• Pricing: Project pricing starts at $5,000 or $50-$100 per hour

Why do clients choose Aimers?

Reviews frequently praise Aimers’ paid search and lead generation expertise, as well as their smooth communication and in-depth SaaS industry knowledge. One of the things clients love most about Aimers is the value they offer, with significant returns on the price they charge. 

What makes Aimers special? 

Aimers offer clients in-depth industry knowledge and a highly-focused service offering at a competitive price point. The majority of their clients stick with them for 2 years or more – no mean feat in the fast-paced, constantly shifting landscape SaaS companies have to navigate. 

3. Disruptive Advertising

Disruptive Advertising have been wowing clients with successful performance marketing campaigns for over a decade. The agency uses paid search as a key strategic tool in campaigns centered around optimizing your online presence for maximum revenue generation.

• Portfolio: SaaS and tech clients include Adobe, Procurify, and KPMG
• Industry expertise: Software and IT services, alongside ecommerce and B2C lead gen
• Strategy: PPC is a major revenue generation tool for their campaigns – but they also offer CRO, and organic SEO 
• Awards: Clutch ‘Top PPC Company’ for 2024; Inc 500 recognition
• Reviews: 4.8 stars on Clutch from 358 verified client reviews
• Pricing: Project pricing starts at $5,000 or $100-$150 per hour

Why do clients choose Disruptive Advertising?

Reviews frequently mention significant sales growth and a strong ROI. Clients also really appreciate Disruptive Advertising’s proactive approach to campaign optimization and excellent project management skills, which foster a collaborative, transparent relationship. 

What makes Disruptive Advertising special? 

Experienced, easy to work with, and highly knowledgeable, Disruptive Advertising’s data-first approach is both simple and effective – check the numbers on their case studies. 

4. KlientBoost

KlientBoost pride themselves on their ability to generate serious revenue for tech, SaaS, and B2B businesses. Strong Google Ads expertise, used alongside CRO, organic, and email know-how, creates high-performance campaigns that keep clients coming back.  

• Portfolio: SaaS/tech businesses large and small, including SAP, Cliently, and Frontify
• Industry expertise: SaaS (both consumer and B2B) and ecommerce
• Strategy: Multi-channel strategies to drive revenue quick – with a major focus on PPC
• Awards: ‘Global company’ and ‘Top PPC company’ from Clutch in 2024
• Reviews: 4.9 stars on Clutch from 385 verified client reviews
• Pricing: Project pricing starts at $1,000 or $100-$150 per hour

Why do clients choose KlientBoost?

Reviewers love KlientBoost’s expertise in PPC, and regularly mention improvements in ROI, ROAS, and cost per acquisition. Combined with the agency’s reputation for highly responsive communication, this has led to a high level of client retention. 

What makes KlientBoost special? 

We love KlientBoost’s ambition for their clients. Their homepage header claims ‘We double revenue, not your budget’ – bold, but with over 300 case studies and volumes of positive reviews, KlientBoost can certainly back it up with plenty of real-world success. 

5. HeyDigital

B2B SaaS marketing is everything for HeyDigital – it’s their sole industry focus. Their small but highly knowledgeable team uses their Google Ads expertise to help both established SaaS businesses and startups increase free trial bookings, book more demos, and drive revenue. 

• Portfolio: Startup and scale-up SaaS businesses including HotJar, PostHog, and Pitch
• Industry expertise: B2B SaaS and nothing else for ultimate specialization
• Strategy: Strong Google Ads focus, with the ability to create video ads for YouTube
• Awards: None as yet – but plenty of great reviews and case studies
• Reviews: 4.7 stars on Clutch from 3 verified client reviews
• Pricing: Project pricing starts at $5,000 or $100-$150 per hour

Why do clients choose HeyDigital?

Clients love the passion HeyDigital’s team display for B2B SaaS and their in-depth knowledge of PPC – especially Google and YouTube ads. They also mention their ability to implement ideas quickly and effectively, and their consistently transparent communication. 

What makes HeyDigital special? 

HeyDigital’s laser focus on B2B SaaS and deep Google Ads expertise allow them to run highly specialized campaigns that offer genuine results for clients. They also offer an innovative ‘Creative as a Subscription’ service offering unlimited ad creatives.  

6. Powered by Search

Rounding off our list is another B2B SaaS paid search specialist, Powered by Search, who have been building their reputation for nearly two decades. With over $100m of revenue generated for clients, they’re a favorite among B2B SaaS marketing leaders. 

• Portfolio: Over 100 B2B SaaS businesses, including VMWare, Varonis, and iWave
• Industry expertise: B2B SaaS specialists with focus on ‘mission critical’ software
• Strategy: A full suite of marketing services, but client case studies consistently highlight paid search expertise as a standout feature
• Awards: None as yet – but plenty of great reviews and case studies
• Reviews: Excellent client testimonials citing major paid search campaign successes
• Pricing: Available on request

Why do clients choose Powered by Search?

Reviews frequently praise Powered by Search’s paid media and organic SEO expertise, and are positive about the results they offer. Clients also feel that Powered by Search offers value for money, perhaps due to their flat fee system with no ad buy fees.  

What makes Powered by Search special? 

Powered by Search have been specializing in B2B SaaS services since 2006. That’s a huge legacy of industry-specific paid search expertise to tap into, and the team has an impressive number of client success stories to match.

Looking for the perfect SaaS-focused Google Ads partner? 

The right Google Ads agency for your SaaS business should get your business in front of the right audiences, increase signups to paid trials and demos, and generate returns on your ad spend quickly. 

With the right crew on your side, your business can crush it online and see real growth from smart, strategic advertising.

Interested in a free audit of your Google Ads? Get in touch with Velocity. We’d love to chat.