Performance Marketing Services For Ambitious Brands
We help ambitious brands boost revenue with targeted and strategic performance marketing campaigns.
Whether you’re looking to drive sales, enter new markets or capture new customers, our process-driven approach to performance marketing has got you covered.
Performance Marketing Done Right
Our performance marketing services help clients drive success with a battle-proven process:
- Developing go-to-market strategies to capture high-value, high-LTV customers for B2B and B2C brands
- Selecting acquisition channels and developing full-funnel strategies
- Ad copywriting and creative development – crafting messaging, imagery and offers that sell
- Campaign buildout, setup and launch
- Landing page design and optimization
- Cross-channel campaign optimization to make sure you hit your business goals week-on-week
Why Performance Marketing?
What Are the Benefits of Performance Marketing?
Through channels like pay-per-click advertising and social media ads, you can precisely target your ideal customers based on their demographics, interests, and behaviors.
This targeted approach ensures that your messages are delivered to the right people at the right time, increasing the likelihood of conversions.
Performance marketing allows you to measure the entire buyer’s journey, from initial engagement to final conversion.
You can analyze each touchpoint and understand how potential customers interact with your marketing efforts. With this insight you can tailor your campaigns and messaging to meet the pain points of your audience, leading to better results and increased revenue growth.
Performance marketing is a results-based game. Meaning you only pay when someone completes an action (e.g. click) of your ad, so you make sure your budget is spent on activities that drive results.
This allows you to identify what’s working and what’s not, and make adjustments accordingly. Meaning you allocate marketing budget more effectively.
Why Hire Velocity for Performance Marketing?
Don't just take our word for it
“Velocity has helped us increase our customer base by generating a consistent flow of high-quality leads. Would highly recommend if you have the chance to work with them.”
CEO, Manning General Contractors
“They’ve been great at understanding our needs. I’m delighted with their work; we’ve increased our inquiries since we started working with them, most of which convert into new customers.”
Managing Director, Dinner Ladies
“Ads didn’t work for us until we found Velocity. Their approach is completely different to other teams we tried before. They test and iterate until they find a recipe that works.”
Co-Founder, Ibarra and Browne
What Do Performance Marketing Agencies Actually Do?
Performance marketing can be tricky to get right. Marketing platforms make it easy to spin up ads and get spending quick, but without the right setup, tracking and messaging, you’ll struggle to see results.
That’s where we come in. We partner with companies large and small to help find creative ways to capture market share, articulate product offerings and find high-value customers.
Once we reach a breakeven ROI with our campaigns, we scale your revenue quickly, by adding incremental budget to top channels, while trimming campaigns that aren’t effective. This makes your marketing spend predictable and efficient.
As a full-service performance marketing agency – we help brands hit campaign goals with the following:
- Efficient allocation of marketing budget
- Ad campaign ideation and development across multiple ad channels
- Writing ad copy that attracts buyers that are in-market and ready to buy
- Creating conversion-focused landing pages that perform outrageously well, day-in and day-out
- Setting up robust tracking and attribution to measure success across the funnel
Get in Touch For a Free Performance Marketing Plan
Ready to get better results from your performance marketing campaigns? Speak to an agency that’s obsessed with results.
We’ll prepare a complementary audit of your strategy and ad accounts, complete with actionable recommendations.
Not yet advertising? We’ll build a comprehensive plan for you to drive results with performance marketing campaigns.
Performance marketing is a form of digital marketing that focuses on driving specific actions or outcomes, such as customer acquisition or sales revenue. Unlike traditional advertising methods, performance marketing allows you to pay for results rather than just impressions or reach. This means that you only pay when a desired action, such as a click or a conversion, is completed.
Performance marketing differs from other digital marketing strategies in its emphasis on measurable and trackable performance. Unlike broad marketing efforts that may target a wide audience, performance marketing specifically targets potential customers who are most likely to take action. It uses various channels, such as PPC advertising, social media marketing, affiliates and many more to drive targeted traffic and deliver measurable results.
There are several benefits of performance marketing for your business. Firstly, it allows you to have full control and transparency over your marketing efforts by tracking key performance indicators (KPIs) and analyzing campaign performance. This data-driven approach enables you to optimize your strategies and allocate your budget more effectively.
Secondly, performance marketing provides real-time feedback and insights, allowing you to make informed decisions and pivot your campaigns as needed. It helps you stay agile in a constantly evolving digital landscape and ensures that your marketing efforts are aligned with your business goals.
Lastly, performance marketing can help you achieve a higher return on investment (ROI) compared to traditional advertising methods. By targeting specific audience segments with personalized messages and optimizing your campaigns based on data analysis, you can increase your conversions and drive sales more effectively.
At Velocity, we take a strategic approach by first understanding your business, target audience, and industry landscape.
We then create tailored performance marketing strategies that leverage the most effective channels for your business, whether it’s PPC advertising, social media or email. Once campaigns are live we continuously track and analyze campaign performance, making data-driven adjustments to optimize your results.
Performance marketing and digital marketing are closely related concepts within the realm of online advertising and promotion, but they focus on distinct aspects of the marketing landscape.
Digital marketing encompasses a broad range of strategies and tactics that utilize digital channels to promote and advertise products, services, or brands. This umbrella term covers a wide array of activities, including social media marketing, content marketing, email marketing, search engine optimization (SEO), and more. The primary goal of digital marketing is to establish a strong online presence, engage with target audiences, and enhance brand visibility across various digital platforms. It’s about creating meaningful connections and building relationships with customers through content, interactions, and engagement strategies.
Performance marketing, on the other hand, is a subset of digital marketing that places a heavy emphasis on measurable results and tangible outcomes. The core principle of performance marketing is to deliver a clear return on investment (ROI) by closely tracking and analyzing key performance indicators (KPIs) such as click-through rates, conversion rates, cost per acquisition, and revenue generated. Unlike traditional advertising methods that might rely on broad reach and visibility, performance marketing is highly data-driven and aims to optimize campaigns based on real-time insights. Channels commonly used in performance marketing include pay-per-click (PPC) advertising, affiliate marketing and targeted display advertising. In essence, performance marketing is about driving specific actions, such as clicks or purchases, and continually refining strategies to achieve the best results.
Performance marketing relies on various metrics to measure the effectiveness and efficiency of campaigns. Here’s a brief explanation of each of the metrics you mentioned:
CPA (Cost Per Action): CPA refers to the cost incurred by the advertiser for each desired action taken by a user as a result of the marketing campaign. This action could be anything from filling out a form, making a purchase, signing up for a newsletter, etc. Advertisers aim to minimize the CPA while achieving their campaign goals, as a lower CPA indicates that the cost to acquire a user who performs the desired action is lower.
CPC (Cost Per Click): CPC is the cost an advertiser pays each time a user clicks on their ad. It’s commonly used in pay-per-click (PPC) advertising models. Advertisers monitor CPC to manage their budget and optimize their campaigns. Lowering CPC involves improving ad quality, targeting, and relevancy to attract clicks at a lower cost.
CAC (Customer Acquisition Cost): CAC represents the total cost incurred by a business to acquire a new customer. It includes all expenses related to marketing, sales, and any other activities aimed at bringing in new customers. By comparing the CAC to the revenue generated from the acquired customers, businesses can assess the profitability of their customer acquisition efforts.
LTV (Lifetime Value): LTV is the estimated total value a customer will generate for a business over the entire duration of their relationship as a paying customer. This metric helps businesses understand the long-term revenue potential of their customers and guides decisions related to marketing budget allocation, customer retention strategies, and more.
CPM (Cost Per Mille/Thousand): CPM represents the cost an advertiser pays for every one thousand impressions of their ad. Impressions refer to the number of times an ad is shown to users, regardless of whether they interact with it. CPM is commonly used in display advertising and can help advertisers compare the cost efficiency of different ad placements and formats.
In performance marketing, these metrics are used collectively to assess the effectiveness of campaigns, allocate budgets wisely, optimize targeting strategies, and ensure that the cost of acquiring customers aligns with the value they bring to the business over time.