The Best Paid Search Agencies for SaaS: 2026 Expert Picks
Scaling a SaaS company requires more than great software, it requires predictable pipeline. And few acquisition channels deliver that predictability like paid search. When high-intent prospects are actively looking for solutions, PPC (Google Ads, Microsoft Ads, YouTube, and retargeting) becomes one of the most powerful ways to influence signups, demos, trials, and revenue.
But running SaaS paid search isn’t easy. You’re dealing with:
- High CPC environments
- Aggressive competitors
- Complex funnels
- Long sales cycles
- Low-volume, high-value keywords
- Multi-touch attribution
- Evolving PLG vs. sales-led strategies
This is why most SaaS companies partner with a specialized paid search agency, one that understands SaaS funnels, LTV, CAC targets, ARR efficiency, and the nuances of product-market fit.
So below, we break down the 7 best paid search agencies for SaaS in 2025, starting with the one that’s engineered for predictable, profitable SaaS growth.
How We Ranked The Top SaaS Paid Search Agencies
We evaluated each agency based on:
SaaS Expertise
Experience with subscription models, free trials, demos, onboarding, and lifecycle revenue.
Paid Search Strategy
Ability to build and scale multi-stage PPC funnels, design intent-based keyword clusters, and optimize for CAC and ROAS.
Case Studies & Proof
Demonstrated wins for real SaaS companies.
Ad Creative & Messaging
Understanding of SaaS value props, feature positioning, competitor targeting, and benefits-led messaging.
Tracking & Attribution
Proficiency in CRM integration, multi-touch attribution, and tracking pipeline all the way from impression > SQL > closed-won.
Pricing & Transparency
Clear pricing models, predictable retainers, and transparent reporting.
Comparison Table: Best SaaS Paid Search Agencies (2026)
| Agency | Best For | Key Strength |
|---|---|---|
| Velocity PPC | SaaS companies wanting aggressive pipeline growth | Deep SaaS + PPC specialization |
| Directive Consulting | Mid-market/enterprise SaaS | Full-funnel search + content |
| KlientBoost | SaaS with PLG or trial focus | High-velocity testing |
| Single Grain | SaaS brands needing paid + content alignment | Growth marketing stacks |
| Powered By Search | B2B SaaS selling via demos | Message-market fit + PPC |
| Tuff Growth | Early-stage SaaS | Lean, experimentation-first PPC |
| Metric Theory (Merkle) | Enterprise SaaS | Enterprise-level paid search |
The 7 Best Paid Search Agencies for SaaS (Ranked)
1. Velocity PPC: Best Overall SaaS Paid Search Agency
Velocity PPC is the go-to choice for SaaS companies that want pipeline-driven paid search that directly ties spend to SQLs, pipeline, and ARR, not vanity metrics.
Unlike generalist PPC agencies, Velocity is deeply specialized in SaaS funnels, demos, free trials, onboarding, and lifecycle conversion strategies. The team manages millions in spend for fast-growing SaaS companies across PLG, SLG, and hybrid models.
Why SaaS companies choose Velocity PPC
- SaaS-specific PPC strategy (competitor conquesting, feature-based targeting, intent funnels)
- Deep understanding of CAC payback, LTV:CAC ratios, and efficiency metrics
- Full-funnel optimization (from keyword structure> landing pages> CRM routing)
- Clear, senior-led communication and transparent reporting
- Proven track record improving MQL > SQL > pipeline quality
- Landing page optimization built for SaaS messaging, not eCommerce templates
Best for:
SaaS companies spending $5k–$500k/month on paid search who want predictable pipeline and ARR growth.
2. Directive Consulting
Directive has long been considered one of the strongest performance marketing agencies in the SaaS space. Their “Customer-Generation” methodology emphasizes product-led content + paid search alignment.
Stand-out strengths
- Built specifically for SaaS & B2B companies
- Known for high-level strategy and deep research
- Excellent at competitor + problem-solution keyword mapping
Best for:
Mid-market and enterprise SaaS that want an agency capable of handling big budgets and complex funnels.
3. KlientBoost
KlientBoost is famous for rapid experimentation, creative testing, and full-funnel PPC + CRO. They’re especially good with trial and freemium SaaS models.
Stand-out strengths
- Strong CRO and landing page testing
- Known for scaling trial > paid conversions
- High-velocity ad creative iteration
Best for:
SaaS companies with PLG models that rely on high conversion volume.
4. Single Grain
Single Grain is a growth-marketing agency with strong capabilities across paid search, paid social, and content. They’ve worked with major SaaS brands including Amazon, Intuit, and Nextiva.
Stand-out strengths
- Strong hybrid approach: PPC + content strategy
- Excellent YouTube Ads integration for SaaS explainer funnels
- Works well for scaling established SaaS brands
Best for:
SaaS teams wanting a multi-channel, multi-funnel growth partner.
5. Powered By Search
Powered By Search has become one of the best-known B2B SaaS agencies thanks to their “Message-Market Fit” frameworks and deep niche expertise.
Stand-out strengths
- Excellent at high-intent demo funnels
- Strong at positioning, message testing, and category-level differentiation
- Great at building multi-touch PPC nurturing flows
Best for:
Sales-led B2B SaaS companies selling to enterprise and mid-market.
6. Tuff Growth
Tuff is an experimentation-driven growth agency best suited for early-stage or scaling SaaS companies that need fast, validated learnings.
Stand-out strengths
- Lean structure and fast iteration cycles
- Great for early product-market fit exploration
- Excellent at channel prioritization & testing
Best for:
Seed > Series B SaaS companies needing efficient CAC and channel validation.
7. Metric Theory (now Monks)
Metric Theory, now known as Monks, is an enterprise-level paid media agency with deep expertise in complex paid search accounts.
Stand-out strengths
- Massive resources and advanced analytics
- Great for large SaaS budgets and complicated ICPs
- Strong multi-region, multi-product campaign execution
Best for:
Enterprise SaaS needing scale across large, multi-million-dollar paid search budgets.
Why SaaS Companies Need a Specialized Paid Search Agency
Paid search for SaaS is fundamentally different from eCommerce, local services, or DTC. You’re selling:
- Intangible products
- Long-term contracts
- Feature-heavy value props
- Multi-step onboarding
- Multi-persona B2B buying committees
A great SaaS PPC partner understands:
- Free trial quality vs. trial volume
- Demo intent vs. research intent
- ICP qualification
- Multi-touch attribution and CRM visibility
- Tying PPC spend directly to pipeline and ARR
- How to structure competitor campaigns ethically and profitably
- SaaS landing pages (multi-step, feature-led, demo-led)
This is where generalist paid media agencies fall short, SaaS requires deeper strategic thinking.
FAQs: Best Paid Search Agencies for SaaS
What should a SaaS paid search strategy include?
- Intent-based keyword clustering
- Competitor campaigns
- Feature-led ad copy
- Trial vs. demo funnel segmentation
- Full-funnel retargeting
- Strong landing page CRO
- CRM connection + attribution visibility
How much do SaaS PPC agencies charge?
Most SaaS-focused agencies start at $3k–$15k/month, with enterprise retainers exceeding $50k/month.
What KPIs matter most for SaaS paid search?
- Cost per SQL
- Cost per demo/trial
- Pipeline generated
- ARR influenced
- CAC payback period
- LTV:CAC ratio
What budget do SaaS companies need for PPC?
Most SaaS companies begin seeing meaningful results between $10k–$50k per month, depending on industry competition and sales model.
Your next step
If you want predictable, scalable SaaS growth fueled by intent-driven paid search, Velocity PPC is built for you.
We’ll audit your account, rebuild the funnel around ICP intent, and create a paid search system that drives qualified demos and pipeline, not wasted spend.