7 of the Best Google Ads Agencies for Early-Stage SAAS Companies in 2025
For startups and early stage SaaS companies, Google Ads is the most powerful tool for building the revenue streams you need for sustainable growth.
Why? Google Ads are highly targeted and offer an instant visibility boost.With the right approach, you can take your demo bookings, trial sign-ups, and free-paid conversions stratospheric in just a few short months.
If you’re an early stage SaaS company, chances are you don’t have the in-house resources to dedicate exclusively to paid search. No problem – the easiest, cheapest, and most effective way to create transformational Google Ads campaigns is by outsourcing to a specialist agency.
Here are our top Google Ads agencies for early-stage SaaS companies to kickstart your search.
Our comprehensive agency ranking criteria
Want to turn your SaaS Google Ads strategy into a lean, mean, revenue-generation machine?
Your choice of agency is everything – and there are few major green flags to look out for on your search. We’ve compiled these into a list of go-to criteria for finding your perfect Google Ads partner.
- Portfolio: Which SaaS clients has the agency worked with recently?
- Industry expertise: How much experience does the team have in SaaS marketing?
- Strategy: How does the agency help its clients grow and attract new business?
- Awards: Has the agency received any awards or accolades recently?
- Review analysis: Does the agency have fresh, relevant reviews and testimonials?
- Pricing: Does their pricing structure offer value for SaaS businesses?
The top Google Ads agencies for early-stage SaaS companies
1. Velocity
Looking to drive growth fast? That’s our specialty. Our team has managed hundreds of thousands of dollars of campaign spend across SaaS and a couple of other highly competitive industries, and knows what it takes to get noticed as a startup.
As paid search specialists we’re laser-focused on building and optimizing next-level PPC campaigns that drive big numbers. Recently, we’ve helped clients increase their lead volume by 1,312% , reduce cost per lead by 65%, and more – take a look at our case studies here.
- Portfolio: Our recent work includes projects for FlipSpaces and Enhanceable
- Industry expertise: B2B SaaS a major focus area, alongside eCommerce
- Strategies: Driving revenue (and lots of it) with full funnel Google Ads management, from landing page design and keyword strategy to CRM automation
- Awards: ‘Top PPC company’ in 2023 and 2024 by Clutch
- Reviews: 4.9 stars on Clutch from 14 verified client reviews
- Pricing: Pricing starts at $750 per month for startups. Contact for pricing details and a custom quote.
Why do clients choose Velocity?
We focus on winning conversions not just clicks, and see visibility as a stepping stone for revenue generation rather than an end goal in itself. This approach provides the foundation for campaigns that drive real growth – our numbers speak for themselves.
Clients also love that we genuinely care about their success and keep them updated on ad performance in real time. You’ll never need to chase a campaign report again!
2. Dizzain
Dizzain’s team are startup specialists, which means that they know how to work fast and adapt quickly. If you’re an early-stage SaaS company, this approach to PPC will suit your needs perfectly. It’s also useful to have web design and development services on-hand for customizing and optimizing ad landing pages.
- Portfolio: SaaS clients include Creators Legal, Modus Endeavor, and Skai.io
- Industry expertise: SaaS, leisure and hospitality, eCommerce
- Strategy: Major PPC focus with customized web design/development
- Awards: ‘‘Top US PPC company’ from Clutch in 2025
- Reviews: 5 stars on Clutch from 36 verified client reviews
- Pricing: Project pricing starts at $10,000 or $50-$100 per hour
Why do clients choose Dizzain?
Dizzain’s pricing is flexible and competitive, which makes things easier when you’re bootstrapping. Clients report a strong return on their investment with Dizzain, and appreciate the team’s ability to deliver strong results whilst keeping on time and within budget.
3. KlientBoost
KlientBoost’s team pride themselves on their track record of helping early-stage clients raise funds or gain enough traction to get acquired – and rightly so! Their focus on building visibility, funding, and revenue via Google Ads and other channels will suit early-stage SaaS businesses down to a tee.
- Portfolio: SaaS clients include Base, AdEspresso, and YesWare
- Industry expertise: B2B, SaaS, tech, and eCommerce
- Strategy: Multi-channel marketing driven by strong PPC focus
- Awards: ‘Global company’ and ‘Top PPC company’ from Clutch in 2024
- Reviews: 4.9 stars on Clutch from 385 verified client reviews
- Pricing: Project pricing starts at $1,000 or $100-$150 per hour
Why do clients choose KlientBoost?
Clients feel that KlientBoost’s pricing offers great value – many report a strong ROAS and significantly reduced cost per lead. Reviews also mention that the KlientBoost team were easy to work with, thanks to responsive communication and all-round professionalism.
4. HawkSEM
Search engine specialists HawkSEM build high-performing marketing strategies based around PPC and SEO. The depth of expertise they offer, alongside their accessible project starting price, makes them an ideal choice for early-stage SaaS companies looking for strong PPC campaigns with organic SEO support.
- Portfolio: SaaS clients include Datadog, Zephyr, and Radar
- Industry expertise: A range of industries including SaaS, healthcare, and eCommerce
- Strategy: Search engine marketing, with focus on PPC
- Awards: Top Google Adwords Company, Top PPC Company (Clutch 2024)
- Reviews: 5 stars on Clutch from 27 verified reviews
- Pricing: Project pricing starts at $1,000, or $100-$150 per hour
Why do clients choose HawkSEM?
Clients love HawkSEM’s strategic approach to lead generation; their real-world experience and knowledge of PPC is often mentioned as a key factor in driving campaign performance. Their strong communication and client-centric approach has won them several long-term partnerships.
5. GrowthHit
GrowthHit positions itself as a boutique agency – they limit the number of clients they take on at any given time to maximize the attention they can dedicate to campaigns. Their big focus area is AI-driven growth, which allows them to eliminate inefficiencies and launch high-performance PPC campaigns to tight timescales.
- Portfolio: SaaS clients include Labster, Voodle, and Cabinet
- Industry expertise: SaaS, eCommerce, healthcare
- Strategy: Strong focus on automation and AI across a full range of marketing services, including Google Ads and paid social
- Awards: ‘Game Changer in Digital Marketing’ (Clutch 2024), ‘B2B Leader, Seattle’ (Manifest Company Awards 2024)
- Reviews: 5 stars on Clutch from 14 verified client reviews
- Pricing: Project pricing starts at $1,000 or $100-$150 per hour
Why do clients choose GrowthHit?
Reviews often mention the value GrowthHit offers, with quality of work exceeding client expectations. Clients also appreciate GrowthHit’s adaptable, customized approach to driving growth, and commitment to transparent, direct communication.
6. Kalungi
Kalungi’s ‘growth as a service’ approach will work especially well for early-stage SaaS companies looking for a long-term marketing partner, or for Google Ads expertise as part of a wider marketing strategy.
- Portfolio: SaaS clients include Beezy, Zippity, and iControl
- Industry expertise: Exclusively B2B SaaS
- Strategy: ‘Growth as a service’ across a full range of channels, including PPC
- Awards: Certified Google Partner
- Reviews: 4.8 stars on Featured Customers from 463 verified client reviews
- Pricing: Project pricing starts at $25,000 or $100-$150 per hour
Why do clients choose Kalungi?
Kalungi’s testimonials mention the agency’s depth of experience in B2B SaaS marketing, from early-stage startups to more established enterprises. Many clients report a strong initial ROI, successful campaigns across multiple channels, and productive ongoing relationships.
7. Level Agency (formerly WebMechanix)
Level Agency takes a data-driven, AI-first approach to building PPC campaigns for a range of clients. Whilst they work with businesses of all sizes, Level’s focus on scalable performance marketing will chime with growth-hungry early-stage SaaS companies in particular.
- Portfolio: SaaS clients include Beezy, Zippity, and iControl
- Industry expertise: B2B SaaS, financial services, education, high-consideration B2C
- Strategy: AI-driven performance marketing focused on scaling revenue
- Awards: Google Premier Partner, Inc. 5000, Pittsburgh Fast 50
- Reviews: 5 stars on Clutch from 50 verified client reviews
- Pricing: Undisclosed
Why do clients choose Level Agency?
Multiple clients highlight Level’s competitive pricing as a major plus point – especially given the significant results their project achieved. Reviews also praise Level’s innovative, forward-thinking approach, and their commitment to building personalized strategies tailored to individual client needs.
Take your early-stage SaaS company from startup to scale-up with Velocity PPC
For early-stage SaaS companies, building reliable revenue streams gives your company the best foundation for long-term success. Wider marketing campaigns are great if you can spare the budget, but Google Ads and paid search should be your key priorities.
A great Google Ads partner is your shortcut to major increases in demo bookings and trial sign ups, reduced cost per acquisition, and ultimately more MRR.
If you’re looking for a Google Ads agency with plenty of early-stage SaaS expertise and a hyperfocus on building high-performance PPC campaigns, hit us up – we’d love to chat.