How To Get Pest Control Leads: Affordably & Reliably

Are you struggling to get pest control leads for your business? We get it, it’s challenging to stand out and attract potential customers.

However, there are tons of online and offline strategies that you can use to generate more leads and grow your business with pest control marketing.

In this guide we’ll at look at the most effective tactics you can use to get the phones ringing off the hook with pest control leads. Let’s go:

Paid search ads

paid search for pest control lead generation

Paid search ads are a great way for pest control teams to reach their target audience and increase their online visibility.

Search ads are a form of online advertising where businesses pay to have their ads displayed at the top of search engine results pages (e.g. Google, Yahoo, Bing etc.).

They are a highly targeted form of advertising, as businesses can choose specific keywords that they want their ads to appear for.

One of the major benefits of paid search ads is that they can instantly drive traffic to a business’s website. When a potential customer searches for a specific keyword related to a business’s product or service, your ad will appear at the top of the search results, increasing the likelihood that the customer will click on it and visit the business’s website. This can lead to increased website traffic and drive ready-to-buy pest control leads to your business.

Another advantage of paid search ads is the ability to track and measure their performance. Businesses can easily see how many clicks, impressions (ad views), and conversions (form fills or phone calls) their ads receive, allowing them to optimize their campaigns for better results. This level of insight into ad performance isn’t always available with other forms of advertising.

Also, paid search ads allow businesses to target specific demographics and locations, ensuring that their ads are seen by the most relevant audience in areas which they can actually service. This level of targeting makes ad spend more cost-effective, as businesses are only paying to reach potential customers who are most likely to become actual customers.

Why search ads works for pest control

When it comes to pest control, search ads are one of the most effective ways to reach potential customers. This is because search ads allow pest control companies to target individuals who are actively searching for pest control services, making it easier to connect with people who are in immediate need of help.

In addition, search ads are a cost-effective way to advertise pest control services. You can dip your toes in with a low spend, before ramping up investment once you start to see results. The pay-per-click model means that you only pay for ads when someone clicks on it, making it a more efficient use of advertising dollars. Compared to traditional advertising methods, search ads provide a higher return on investment and are a more cost-effective way to reach potential customers.

How to get started with paid search ads for pest control

Getting started with paid search ads for your pest control business is pretty straightforward. Here are some initial steps:

1. Define Your Goals: Before you start creating ads, it’s essential to have a clear understanding of what you want to achieve with your paid search campaigns. Whether it’s generating leads, increasing website traffic, or promoting a specific service, having clear goals will help you tailor your ads to reach the right audience. Think about how much a customer is worth, and how much you’re willing to pay to acquire a lead.

2. Keyword Research: Keywords are the foundation of any successful paid search campaign. Start by conducting keyword research to identify the terms and phrases potential customers are using to search for pest control services. Look for keywords that are relevant to your business and have high search volume but low competition. Think about intent – you want to focus on people who are actively looking for pest control services vs. folks just looking for information.

3. Create Compelling Ad Copy: Once you have your list of targeted keywords, it’s time to write some killer ad copy that will entice users to click on your ads. Highlight your unique selling points, such as fast response times, environmentally friendly methods, or competitive pricing, to differentiate your business from competitors.

4. Set Up Your Campaign: Choose the right targeting options available in the ad platform to reach your desired audience. You can target users based on their location, search terms, interests, and more. Set a budget for your campaigns and determine how much you are willing to spend on daily basis.

5. Monitor and Optimize: Once your campaigns are live, it’s crucial to monitor their performance and make adjustments as needed. Keep an eye on key metrics such as click-through rates, conversion rates, and cost per conversion, and make adjustments to your ad copy, keywords, and targeting to improve results over time.

Remember that paid search advertising requires continuous optimization and monitoring to ensure the best results, so be prepared to dedicate time and resources to your campaigns.

SEO (Search Engine Optimization)

Search Engine Optimization (SEO) is the process of improving a website’s visibility in search engine results. A strong online presence is crucial for businesses to stay competitive and attract customers. This is where SEO comes into play.

Often confused with Google Ads and PPC, SEO involves optimizing various elements of a website, such as keywords, content, and backlinks, to ensure that it ranks higher in search engine results. By improving a website’s visibility, businesses can attract more organic traffic and potential customers. 

With the right approach to SEO, businesses can stay ahead of the competition and reach their target audience effectively.

Why SEO works for pest control

With so many consumers turning to Google to find local services, it’s crucial for pest control companies to make sure that their websites are visible to potential customers.

SEO involves optimizing a website and its content to rank higher in search engine results pages. It’s important to note that unlike paid search/PPC, SEO clicks are free, but it does require investments in content, technical on-site optimization and digital PR to really get sites ranking.

SEO is a great to build credibility and trust with consumers. When a pest control company’s website appears at the top of search results, it shows that they are a reputable and trustworthy business (or at least they should be!). This is crucial in a competitive industry where consumers are looking for reliable and effective solutions to their pest problems.

Another important factor is that SEO can drive long-term results. Unlike paid advertising, which stops generating clicks and leads once budget runs out, SEO can continue to bring in organic traffic and leads over time. By consistently optimizing their website and creating valuable content, pest control companies can maintain a strong online presence and attract new customers on an ongoing basis.

How to get started with SEO for pest control

Ready to dominate the search engine results? Here are a few key steps to take:

1. Keyword Research: Yes, this is the same step as for paid search. Identify the keywords and phrases that potential customers are likely to use when searching for pest control services in your area (look at search volume – you want to go after terms with lots of traffic). For example, “pest control services in [city name]” or “exterminator near me” could be relevant keywords to target. Use tools like Google Keyword Planner, Mangools and Ahrefs to help identify the most relevant and effective keywords for your business.

2. On-Page Optimization: Once you have a strong list of keywords, it’s important to optimize your website’s content accordingly. Start writing some content (blog pages, info/service pages) around these keywords. Include your chosen keywords strategically in your website’s meta titles, meta descriptions, headers, and body content. Make sure your website is user-friendly, loads quickly, and is mobile-responsive, as these factors also impact your website’s ranking.

3. Local SEO: As a local pest control business, it’s crucial to focus on local SEO tactics. This includes creating and optimizing your Google My Business listing, ensuring that your business information is consistent across all online directories, and getting positive customer reviews.

4. Regular Content Creation: Creating high-quality, relevant content is a key aspect of SEO. Consider creating blog posts, articles, or videos that provide valuable information about pest control and related topics. This establishes your business as an authority in the industry, as well as improving your website’s visibility in search results.

5. Link Building: Building backlinks from reputable websites is another essential component of SEO. Google sees links as ‘votes of confidence’ that a website is reputable, and rewards sites accordingly. Look for opportunities to have your website linked from relevant industry directories, local business listings, and other authoritative websites. Guest posting on industry-related websites is another great way to build backlinks to your site.

Keep in mind that SEO is an ongoing process, and it can take a long time (12-18 months) to see results. 

Customer referral incentives

Customer referral incentives are a powerful tool for pest control firms and exterminators to expand their customer base and increase sales. By offering rewards or discounts to existing customers for referring new customers, businesses can tap into the power of word-of-mouth marketing and drive growth.

One of the key benefits of customer referral incentives is that they leverage the existing trust and relationship that the referring customer has with their network. Research has shown that people are more likely to make a purchase or try out a new service if it comes recommended by someone they know and trust. By incentivizing existing customers to make these recommendations, businesses can significantly increase their chances of acquiring new customers.

Referral incentives also have the added benefit of increasing customer loyalty. By rewarding existing customers for referring friends and family, businesses are showing their appreciation for their support and loyalty. This can help to strengthen the bond between the business and its customers, leading to increased customer retention and lifetime value.

Why customer referrals work for pest control

When it comes to pest control (and local services in general), customer referrals can be one of the most effective marketing tools. This is because people are more likely to trust the advice and recommendations of friends and family when it comes to something as important as their home and health.

Customer referrals work for pest control for a number of reasons. First, when a customer refers a friend or family member to a pest control company, they are essentially vouching for the company’s services. This builds trust and credibility, which can be hard to come by in the pest control industry.

Second, customer referrals are an indication that the customer was satisfied with the pest control company’s services. People are more likely to refer a company to someone else if they were happy with the results. This means that customer referrals are often a sign of quality service and effective pest mitigation.

Customer referrals can also lead to new long-term relationships with clients. When a customer refers someone to a pest control company, it is often because they are happy with the ongoing relationship they have with the company. This can lead to new long-term clients who are just as satisfied with the services, and who may in turn refer others.

It’s also a cost-effective marketing lead gen tactic for pest control companies. Instead of spending money on traditional advertising, companies can rely on satisfied customers to spread the word about their services. This can lead to a steady stream of new clients without the need for expensive marketing campaigns.

How to get started with customer referrals for pest control

When a satisfied customer refers their friends, family, or coworkers to your business, it not only provides you with new business, but it also builds trust and credibility for your company. So, how can you get started with customer referrals for your pest control business?

1. Provide exceptional service to your customers: This means going above and beyond to solve their pest problems and ensuring that they are completely satisfied with the results. Happy customers are more likely to refer your business to others, so it is essential to focus on providing a positive experience for every customer.

2. Implement a referral program: This can be as simple as offering a discount or incentive for customers who refer new clients to your business. You can also consider creating referral cards that your customers can give to their friends or family members, which can include a discount for the new customer and a reward for the existing customer who made the referral.

3. Ask for referrals directly: After completing a job, take the time to ask your customer if they know anyone else who could benefit from your services. It can be as simple as saying, “If you know anyone else who is dealing with a pest problem, we would love to help them out too. And if they mention your name, you’ll both receive a discount on our services.”

4. Use digital channels to encourage referrals: Encourage your satisfied customers to leave reviews and share their positive experiences with others. This can help to spread the word about your business and attract new customers through word of mouth.

Offline advertising (billboards, local sponsorships etc.)

Offline advertising – including billboards, local sponsorships, and other non-digital methods, is still an effective strategy for reaching a wide audience. While digital advertising has surged in popularity in recent years, offline advertising offers unique advantages that should not be overlooked.

Billboards, in particular, can capture the attention of thousands of passersby each day, making them an effective way to build brand recognition and generate interest in a product or service. They also offer 24/7 visibility and cannot be ignored or blocked by ad-blocking software!

Local sponsorships provide another means of reaching potential customers in a targeted geographical area. By sponsoring community events, sports teams, or local charities, businesses can increase their visibility and enhance their reputation in the local community. 

Offline ads can offer a tactile and personal experience that digital advertising cannot replicate. For example, a well-designed flyer or pamphlet can be physically handed to a potential customer, allowing for a direct and personal interaction that can leave a lasting impression.

While it is important for businesses to embrace digital advertising, offline methods should not be disregarded. Especially for local services firms. By integrating both digital and offline advertising strategies, businesses can reach a diverse and wide-ranging audience, ultimately strengthening their brand and driving sales.

Why offline advertising work for pest control

When it comes to marketing a pest control business, many people now immediately think of digital or online advertising. While online marketing is crucial, there is still great value in offline advertising methods.

Not everyone is constantly connected to the internet or actively engaged on social media. By utilizing offline methods such as print advertising, direct mail, and signage, pest control businesses can reach potential customers who may not be as active online.

Offline advertising can help build trust and credibility. Many people still value traditional advertising methods such as print ads and direct mail, viewing them as more legitimate and trustworthy than online ads which can often be perceived as sketchy or spammy. By having a physical presence in the form of print ads or direct mail, pest control businesses can establish themselves as reliable and reputable.

Pest control teams often work within a specific region, and offline advertising allows them to directly target potential customers in their service area. Whether it’s through local newspapers, flyers, or community bulletin boards, offline advertising allows businesses to reach local customers effectively and affordably.

Offline advertising can also be more memorable and impactful. A well-designed print ad or a strategically placed billboard can leave a lasting impression on potential customers. By creating eye-catching and memorable offline advertisements, pest control businesses can increase brand recognition and effectively communicate their services to consumers.

Offline strategies can also enhance online marketing efforts. By using a combination of offline and online tactics, pest control businesses can create a comprehensive marketing strategy that reaches and engages potential customers through multiple channels.

How to get started with offline advertising for pest control

Getting started with offline advertising requires some strategic thinking. Here are some steps to help you begin:

  1. Identify Your Target Audience: Determine who your ideal customers are based on factors such as location, property type (residential or commercial), and common pest problems in your area.
  2. Choose the Right Offline Channels: Based on your target audience, select the most effective offline advertising channels. This could include local newspapers, community bulletin boards, direct mail campaigns, billboards, or sponsoring local events.
  3. Create Compelling Advertisements: Design eye-catching and informative advertisements that highlight your pest control services, unique selling points, and contact information. Make sure your ads are tailored to the specific channel you’re using.
  4. Plan Your Budget: Allocate a budget for your offline advertising campaign. Consider the costs associated with each channel and prioritize those that are most likely to reach your target audience effectively.
  5. Track and Measure Results: Implement a system to track the effectiveness of your offline advertising efforts. This could include using unique phone numbers or promo codes in your ads to monitor responses and conversions.
  6. Adjust and Optimize: Based on the results of your tracking, make adjustments to your offline advertising strategy as needed. This might involve reallocating your budget to more effective channels or tweaking your ad designs for better engagement.


Generating leads for your pest control business requires a multifaceted approach that includes both online and offline strategies.

By establishing a strong online presence, utilizing paid search ads, optimizing your website for SEO, and leveraging customer referrals, you can effectively attract potential customers.

Incorporating offline advertising methods such as billboards and local sponsorships can further enhance your visibility and reach in your community. It will also boost your online marketing results.

It’s important to continually monitor and adjust your marketing efforts based on their effectiveness and the evolving needs of your target audience. By staying proactive and adaptable, you can successfully grow your pest control business and establish yourself as a trusted service provider in the industry.

Interested in help generating pest control leads? We’d love to chat.