Best Google Ads Agencies for Roofing Companies
You’ve paid for a month of clicks, and you still have almost no booked inspections. Now you’re comparing agencies between jobs. The best Google Ads agencies for roofing are the ones that fit your job mix and your market, and that report on booked jobs instead of clicks.
No single agency is the right pick for everyone. A single-market repair shop, a storm-restoration crew, and a multi-location brand each need a different partner.
Velocity publishes this guide and is one of the 10 agencies listed, so keep that in mind as you read. Below are 10 U.S. firms, followed by the criteria we’d use to pick one.
Key Takeaways
- There’s no single winner – Pick an agency that fits your job mix, market size, and crew capacity.
- Specialists and scaled shops do different things – Roofing-only firms know the trade well, while larger platforms bring software and multi-location reach.
- Judge agencies on booked jobs – Clicks and raw leads don’t pay for shingles.
- Own your assets – Your ad account, call tracking, and landing pages should stay with you if you leave.
Top 10 Google Ads Agencies for Roofing Companies
These 10 U.S. firms have a public record of Google Ads or PPC work for roofers or home-services contractors. They’re listed in reading order. This isn’t a scored ranking, and no one paid to be included.
Hook Agency and Profit Roofing Systems specialize in roofing or contractors. RYNO, Contractor Gorilla, and Built-Right Digital focus on trades and home services, and Scorpion, Thrive, and WebFX are larger multi-service shops. Fees and contract terms change, so confirm every detail on the sales call.
| Agency | U.S. base | Best for | Focus | Contract tendency | What to verify |
|---|---|---|---|---|---|
| Hook Agency | Minneapolis, MN | Established roofers | Contractor/roofing specialist | Confirm | Current fees |
| RYNO Strategic Solutions | Confirm | Trades PPC plus LSA | Home services | Confirm | Monthly minimum |
| Silverback Strategies | Washington, D.C. area | Larger, multi-location brands | Paid media plus measurement | Confirm | Roofing scope |
| Velocity | U.S. | Senior-led Google Ads | Performance PPC | Month-to-month | Roofing references |
| Profit Roofing Systems | Confirm | Market exclusivity | Roofing-only | Confirm | Pricing, ownership |
| Contractor Gorilla | Confirm | Contractors avoiding generalists | Trades PPC | Confirm | Roofing as core vertical |
| Built-Right Digital | Confirm | Smaller performance shop | Google Ads plus LSA | Quote-based | Roofing proof |
| Thrive Internet Marketing Agency | Confirm | Brands also needing web and SEO | Full-service | Confirm | Contract flexibility |
| Scorpion | Confirm | Multi-location and franchise | Platform plus paid media | Confirm | Agreement length |
| WebFX | Harrisburg, PA | Roofers outgrowing a freelancer | Scaled full-service | Confirm | Roofing-specific proof |
Hook Agency
Hook is a Minneapolis marketing firm for contractors and roofers that’s known for pairing brand work with Google Ads. It’s a good fit for established roofers who want specialist creative and paid search from the same team.
RYNO Strategic Solutions
RYNO and Blue Corona merged effective Oct. 1, 2024, unifying under the RYNO Strategic Solutions brand. It suits roofers who want trades PPC plus Local Services Ads and can afford a bigger investment, so ask about the current minimum.
Silverback Strategies
Silverback is a D.C.-area agency that works with mid-market and multi-location home-services brands. Its published Long Roofing work focused on tying campaign web conversions directly to appointments, sales and revenue, which makes it a better fit for larger brands than for one-crew shops.
Velocity
At Velocity, senior strategists run your Google Ads with no handoff to junior staff, and landing pages are built around repair and replacement leads. Campaigns usually go live within about two weeks on month-to-month terms, and we measure success by lead quality and return on ad spend. You can see our Google Ads and PPC services for details.
Profit Roofing Systems
Profit Roofing Systems is a roofing-only agency, and it says that “it’s a one-roofer-per-area deal. No shared leads, no divided attention.” Exclusivity protects your territory, but it doesn’t guarantee you leads, so ask about pricing and who owns the account.
Contractor Gorilla
Contractor Gorilla is a trades-focused PPC shop for contractors who don’t want a generalist team learning roofing on their budget. Confirm where it’s based and whether roofing is one of its core verticals.
Built-Right Digital
Built-Right Digital is a contractor-focused partner that leads with Google Ads and Local Services Ads. Pricing is quote-based, and it suits owners who’d rather work with a smaller performance shop.
Thrive Internet Marketing Agency
Thrive is a large full-service firm for roofing brands that want PPC as part of a broader package that includes web and SEO. It doesn’t work only with roofers, so confirm how flexible its contracts are.
Scorpion
Scorpion is a large home-services platform for multi-location and franchise roofing brands that want software, call handling, and paid media in one system. Confirm how long the agreement runs, because a long contract is a real tradeoff for a smaller owner.
WebFX
WebFX is a Harrisburg firm with large-team paid media capacity for roofers who’ve outgrown a freelancer. Ask to see roofing accounts specifically, since its main strength is capacity rather than trade specialization.
How to Choose a Roofing Google Ads Agency
Choose the firm that can show booked jobs in a market and job mix like yours, with tracking you can audit and accounts in your name. Use this checklist on sales calls:
- Campaign split – Repair, replacement, storm or insurance, and commercial work each get their own campaign.
- Call tracking – Every call is followed through to an estimate and a signed job.
- Negative keywords – DIY and out-of-area searches are blocked.
- Matching landing pages – Each ad sends people to a page for that job, never the homepage.
- A named contact – Someone specific answers when a storm hits.
- Capacity pacing – Lead volume never outruns your crew schedule.
Walk away if you see shared or resold leads, reports that stop at clicks, contracts you can’t pause, one campaign for every service, or an ad account you don’t own.
Speed to lead matters just as much. The first roofer to reach a homeowner with a live person usually wins the inspection, so ask how leads are routed after hours and who handles follow-up.
Published cost-per-lead benchmarks vary a lot. The Roofing Brief’s 2026 channel benchmark pulls together the figures below:
| Source and period | What it counts | Reported cost per lead |
|---|---|---|
| SearchLight Digital, Q1 2026 | Non-branded search leads, 15 contractors | $124 |
| LocaliQ 2025 benchmark | Paid Google search leads | $228.15 |
| 2026 LSA range | Local Services Ads leads | About $45 to $150 |
These datasets don’t measure the same thing. A good roofing cost per lead is whatever still produces profitable booked jobs in your metro.
Most single-market roofers need a few thousand dollars a month in ad spend before testing tells them anything, and it’s worth planning storm-week budgets before the weather hits. Velocity recommends around $3,000 a month in ad spend, but that’s one agency’s floor rather than an industry rule.
Search ads and Local Services Ads do different jobs. With Local Services Ads you pay per lead for calls, while Search lets you control keywords for each service and for storm surges. Google is now “launching a single badge for all advertisers”, according to Google’s Local Services Help page, so ignore anyone selling a “Google Guaranteed” badge. Our Local Services Ads vs. Google Ads comparison explains how the two work.
Shortlist two or three firms that fit your size and job mix, then ask each one to show booked-job reports from a roofing account like yours. If Velocity makes your list, book a free strategy call and account audit and bring your last 90 days of call data.
FAQs
No single agency is best for every roofer. Hook Agency, RYNO, Silverback, Velocity, and Profit Roofing Systems are good places to start your shortlist, but choose based on your job mix, your market, and proof of booked jobs rather than anyone’s ranking.
Profit Roofing Systems works only with roofers, and Hook Agency focuses on contractors and roofers. RYNO, Contractor Gorilla, and Built-Right Digital work across the trades, while Thrive, Scorpion, and WebFX are full-service shops. Either way, ask any firm that claims a specialty to prove it with roofing accounts.
Choose based on booked jobs, account ownership, and whether the campaigns are split to match the work you sell. On the call, ask three questions: Who owns the ad account? How do you track a call through to a signed job? Who answers when a storm hits?
Specialist Google Ads management usually costs a few thousand dollars a month, though smaller engagements can cost less. Velocity charges about $500 to $2,000 a month for smaller campaigns, $5,000 to $6,000 for mid-market, and more than $10,000 for complex campaigns. Confirm current fees with every firm you talk to.
Most single-market roofers need a few thousand dollars a month in ad spend before the data is useful, and more during storm response. A tiny budget runs out before you can test keywords, zip codes, and service types properly.
A good cost per lead is one your close rate can turn into a profitable booked job. Published 2026 figures range from $124 to $228 because each dataset counts different leads, so don’t trust anyone who gives you one magic number.
Most roofers do better with both, because each one captures a different kind of demand. Local Services Ads bring in pay-per-lead calls, while Search gives you keyword control for repair, replacement, and storm surges. Make sure your setup follows Google’s current Google Verified badge rules.