The Facebook Ads Agency That Fuels Profitable Growth

A Facebook ad agency will have the knowledge and experience needed to create conversion-focused ads, generate unique offers, and analyze data to optimize campaign performance.

But are Facebook ad agencies worth it? The answer is a resounding yes. Hiring a Facebook ad agency can help businesses maximize advertising return on investment (ROI) and reach your marketing goals. These agencies have the skills and resources to set up and manage Facebook ads effectively, ensuring that businesses reach their target audience and see actual results.

We’re biased but we truly believe our fees are more than worth it, with most clients achieving 3-5x ROI on what they spend with us.

Creating and managing effective Facebook ad campaigns requires a certain level of expertise and many businesses might not have an in-house team for this.

While it requires investment, the services provided by a Facebook ad agency can ultimately lead to increased brand visibility, more qualified leads, and higher sales. By working with a reputable agency, you should be able to get back much more than you invest in their fees.

Advertising agencies will all have different pricing structures. These can vary depending on the industries they serve and the scope of their service offering. Here are some popular options:

Flat-Rate Pricing: Flat-rate pricing offers a straightforward and predictable cost for Facebook ad services, allowing clients to budget with ease. With this model, clients pay a set fee each month regardless of their ad spend, ensuring consistent and transparent billing. This is our preferred pricing model at Velocity.

Performance-Based Pricing: Performance-based pricing aligns the agency’s success with the client’s, as fees are contingent on achieving specific results or milestones. This structure incentivizes the agency to deliver high-performing campaigns, as their compensation is directly tied to the success of the ads.

Fixed Fees: Fixed fee structures provide a clear and upfront cost for specific services, such as campaign setup, strategy development, or creative design. With fixed fees, clients know exactly what they’re paying for each service, ensuring there are no surprises when it comes to billing.

Percentage of Ad Spend: Percentage of ad spend pricing scales with the client’s advertising budget, as fees are calculated as a percentage of the total ad expenditure. This flexible structure ensures that the agency’s interests are aligned with the client’s, as their revenue grows with the success and scale of the campaigns.

Choosing between Google Ads and Facebook Ads depends on the specific goals and target audience of a campaign. Google Ads are typically more effective for reaching users with high purchase intent, as they allow advertisers to target users based on their search queries. This can be particularly useful for businesses looking to drive immediate sales or leads.

On the other hand, Facebook Ads are known for their powerful targeting options based on demographics, interests, and behaviors, making them ideal for building brand awareness and reaching a more defined audience, such as pet owners or fashionistas. Facebook’s visual ad formats also provide a more engaging experience, which can be beneficial for businesses looking to create a strong connection with their audience.

A good rule of thumb is to think of Google Ads as being great for demand capture (capturing existing demand for a product/service), while Facebook Ads shines at demand creation (educating + creating demand for products/services in unaware prospects)

We’re a big fan of using both, as learnings from one channel can be cross-pollinated to the other. While remarketing traffic from both can help to lift overall marketing performance.

Absolutely. Facebook ads can be an invaluable tool for small businesses looking to increase their online presence and reach a targeted audience. Facebook allows small businesses to create highly rargeting campaigns that can effectively reach ideal-fit customers based on demographics, interests, and behaviors.

But most importantly, Facebook ads offer flexibility in terms of budget, making it accessible for small businesses with limited advertising funds. By setting a daily or lifetime budget, small businesses can control their spending and achieve a good return on investment. Then scale up once returns are positive.

The time it takes for Facebook ads to become profitable can vary widely depending on several factors, including the nature of the business, the quality of the ad creatives, the targeting strategy, and the overall marketing objectives. For some businesses, profitability can be achieved relatively quickly, within a few days or weeks, especially if the ads are well-targeted and resonate with the audience.

However, for others, it may take longer to see a positive return on investment (ROI). This could be due to the need for testing and optimizing different ad elements, such as the ad copy, images, targeting parameters, and bidding strategies, to find the most effective combination. Additionally, factors such as the sales cycle length and the average customer lifetime value can also impact the time it takes to see profitability.

It’s important for businesses to set realistic expectations and be prepared to invest time and resources into monitoring and adjusting their Facebook ad campaigns. Regularly analyzing ad performance data and making data-driven decisions can help speed up the process of achieving profitability.

For small to medium-sized businesses, we generally recommend starting with a daily budget of at least $10 to $20. This allows for enough ad impressions and data collection to begin understanding how the ads are performing and to make necessary adjustments.

For businesses looking to test multiple ad sets or target different audiences, a higher budget may be necessary to ensure each ad set receives sufficient exposure. It’s also important to consider the cost-per-click (CPC) or cost-per-impression (CPM) in the specific industry or market, as this can impact the amount of budget needed to achieve meaningful results.

More established advertisers and larger companies can start with far higher budgets. The key is to start with a budget that is comfortable for the business and to continuously monitor and adjust the budget based on the performance of the ads and your overall marketing objectives.