6 of the best Google Ads agencies for CPG brands in 2025
To keep that revenue rolling in, your CPG marketing campaigns need to drive two things: volume, and repeat business. You want big orders, and you want your customers to replenish their supply once they’re out of product – whether you’re selling to retailers or individuals.
That’s why Google Ads is the perfect platform for CPG brands. It puts your products in front of huge, ready-to-buy audiences, and uses retargeting to drive repeat visits. Best of all, it works quickly – a well-run campaign can see significant returns in weeks.
No in-house expertise? No problem! The right paid search agency is your passport to this expertise at a fraction of the time and expense of an in-house hire.
Here’s our list of the top Google Ads agencies for CPG brands to start your search.
Our comprehensive agency ranking criteria
Whether you’re selling to trade or direct to customers, your choice of Google Ads agency could make the difference between a good paid search campaign and a great one.
There are so many agencies out there to choose from – so where should you start? There are a few good indicators that an agency knows their stuff, which we’ve whittled down into a comprehensive set of ranking criteria:
- Portfolio: Which CPG brands has the agency worked with recently?
- Industry expertise: How much experience does the team have in CPG marketing?
- Strategy: How does the agency help its clients grow and attract new business?
- Awards: Has the agency received any awards or accolades recently?
- Review analysis: Does the agency have fresh, relevant reviews and testimonials?
- Pricing: Does their pricing structure offer value for CPG businesses?
The 6 top Google Ads agencies for CPG brands
1. Velocity
Full service, integrated marketing campaigns are a fantastic investment, but they take time to generate returns. If you’re looking to shift volume of product, and to do it quickly, your short-to-medium term focus should be on paid search.
So, why settle for anything less than the best paid search expertise out there?
That’s where we come in. We’re exclusively a paid search agency, with a major focus on Google Ads as the biggest, most targetable, and most effective channel for driving hard revenue. Our highly experienced team is all about building data-driven, highly-optimized campaigns that push some serious numbers.
- Portfolio: Two major CPG clients – get in touch for more information
- Industry expertise: CPG, eCommerce, SaaS
- Strategies: Driving revenue with full funnel Google Ads management, from landing page design and keyword strategy to CRM automation
- Awards: ‘Top PPC company’ in 2023 and 2024 by Clutch
- Reviews: 4.9 stars on Clutch from 14 verified client reviews
- Pricing: Pricing starts at $750 per month for startups. Contact for pricing details and a custom quote.
Why do clients choose Velocity?
Our clients rave about two key things when they work with Velocity: the results our campaigns achieve and the attention they receive from our experts, which larger agencies often struggle to match.
Here’s how we achieved a 25% increase in yearly business revenue for one of our clients.
What makes the agency special?
We combine next-level expertise in Google Ads (our team has thousands of dollars of successful ad spend behind them) with a highly personalized approach which really digs down into the data. The result? Highly optimized campaigns that drive real numbers.
We’re also big on real-time communication. This ensures that you’re always in the loop, and that we can take a proactive, informed approach to building PPC campaigns that accommodates shifts in industry trends and business needs.
2. Black Propeller
Black Propeller’s strong paid search and social expertise make them an attractive choice for CPG brands. The agency also offers assistance with Amazons ads, which could work as a real bonus for CPG brands looking to up their volume of direct-to-consumer sales.
- Portfolio: CPG clients include Sedano’s Supermarkets, FlavCity, and MISSHA
- Industry expertise: a range of industries, including CPG, professional services, leisure, and lifestyle
- Strategies: A heavy focus on PPC, including Google Ads, Bing Ads, and paid social
- Awards: Clutch ‘Top PPC company (US)’ and ‘Top PPC company (ecommerce) in 2024
- Reviews: 4.8 stars from 72 verified reviews
- Pricing: Project pricing starts at $1,000 or $100-$150 per hour
Why do clients choose Black Propeller?
Black Propeller’s team is big on continuous optimization. This seems to work for their clients, who report more leads, reduced costs per lead, and a better ROI as a result of Black Propeller’s PPC campaigns.
What makes the agency special?
Black Propeller is one of the fastest growing PPC agencies in the US. Their formula for doing business – Competitiveness, Honesty, Accountability, Motivation, Passion, and a Sense of Humor (CHAMPS) – builds strong business relationships across many different industries.
3. The Food Group
No list of CPG marketing agencies would be complete without The Food Group. Google Ads is by no means their main focus, but if you’re a food business looking to integrate paid search into a wider creative campaign, The Food Group might be a perfect fit.
- Portfolio: CPG clients include Mondelez International, Tabasco, and Pioneer Sugar
- Industry expertise: Food and only food across CPG, retail, B2B, and eCommerce
- Strategies: Full service digital marketing, including branding, paid search/social, and PR
- Awards: None we can find – but plenty of great client reviews and testimonials
- Reviews: 5 stars on Clutch from 4 verified client reviews
- Pricing: Project pricing starts at $1,000 or $200-$300 per hour
Why do clients choose The Food Group?
The Food Group’s passion for all things food-related really resonates with clients, who love the creativity and enthusiasm the team brings to their projects. Clients also appreciate the price point of The Food Group’s services, which they feel delivers excellent value for money.
What makes the agency special?
Their industry expertise is unmatched. For food-specific marketing across multiple channels, their team knows how it’s done. The Food Group also has a reputation for strong creative services, if you’re looking for an agency that can also support you in this area.
4. Flightpath
Flightpath is a full-service marketing agency covering everything from UX design to social media – though their portfolio is particularly strong on paid search and social. They have a strong client base in the food industry, but also offer experience in other CPG areas.
- Portfolio: CPG clients include Newman’s Own, Goya Foods, and organicgirl
- Industry expertise: CPG, nonprofit, B2B, B2C
- Strategies: A strong focus on digital marketing across highly targetable channels, including Google Ads and paid search, programmatic, and paid social
- Awards: Agency Spotter’s ‘Top 35 Search Marketing Agencies’
- Reviews: 5 stars on Clutch from 5 verified client reviews
- Pricing: Project pricing starts at $25,000, or $150-$200 per hour
Why do clients choose Flightpath?
Flightpath’s team really puts the effort in to understand client needs – this effort at the start of the process pays off in the results they achieve. Client reviews and case studies mention a strong ROI across key metrics, including cost per lead and web traffic.
What makes the agency special?
Flightpath excels at leveraging niches within the CPG industry to deliver highly targeted campaigns that boost product visibility. With several food-based CPG clients to their name, they’re a strong choice for anyone looking for specialist marketing experience in this area.
5. AdVenture Media Group
Future-focused PPC specialists AdVenture use their knowledge of campaign automation and all things smart-bidding to maximize the returns on your Google Ads campaign. This approach has attracted some big name clients recently.
- Portfolio: CPG clients include Woodspoon, Baketivity, and Exotic Nutrition
- Industry expertise: CPG, SaaS, eCommerce
- Strategies: Strong paid search focus, backed up by CRO and social expertise
- Awards: ‘Top PPC company’ in 2023 and 2024 by Clutch
- Reviews: 4.9 stars on Clutch from 50 verified client reviews
- Pricing: Project pricing starts at $10,000, with an hourly rate of $100-$150
Why do clients choose AdVenture Media Group?
Clients report sticking with AdVenture after the completion of their initial project, having been impressed by the team’s highly personalized approach to building Google Ads strategies. Many enthusiastically recommend AdVenture’s services to others.
What makes the agency special?
AdVenture’s team rightly prides themselves on keeping up-to-date with all the latest developments in adtech and automation – the team educates Google Premier Partners on machine learning, smart bidding, and how to leverage bidding algorithms to maximize profit.
6. Hunter Digital Marketing
Hunter Digital Marketing’s Google Ads expertise runs deep – they were one of the first 350 advertisers using the AdWords platform! With plenty of experience running paid media campaigns for CPG brands, Hunter has the potential to be a strong agency partner for those looking to squeeze more out of their ad spend.
- Portfolio: CPG clients include Fresh Body, Greyston Bakery, and SeaBear
- Industry expertise: Lifestyle, CPG, food & beverage, beauty
- Strategies: Paid media, with a strong focus on retargeting to maximize campaign spend. Strong Google Ads expertise.
- Awards: Numerous Clutch nods, including ‘Top PPC Company’ and ‘Top ECommerce Company’ for New York in 2025
- Reviews: 4.9 stars on Clutch from 11 verified client reviews
- Pricing: Project pricing starts from $5,000 or $150-$200 per hour
Why do clients choose Hunter Digital Marketing?
Clients appreciate Hunter’s competitive project pricing, with projects delivering a strong return on initial investments. Reviews also mention that Hunter’s responsive, flexible approach to campaign management allowed them to pivot strategies where needed, to optimize results.
What makes the agency special?
Hunter’s focus on ad spend optimization, retargeting, and campaign flexibility have resulted in significant ROAS for many of their clients. They also offer expertise in Google Shopping ads which can be useful to run alongside paid search campaigns, especially for CPG brands looking to increase direct-to-consumer sales.
Looking for a Google Ads partner that just gets your CPG brand?
The right Google Ads agency will help your CPG brand increase volumes of sales significantly, whether you’re selling to businesses or direct to consumers.
Want to see how much difference a team of CPG-knowledgeable PPC experts could make?