The Best Paid Search Agencies for HVAC Companies (2026 Guide)

February 2, 2026 5 min read
The Best Paid Search Agencies for HVAC Companies (2026 Guide)

Paid search can be one of the fastest ways for HVAC companies to generate consistent, high-intent leads, if it’s managed correctly.

In practice, an HVAC paid search agency exists to put your company at the very top of Google the moment a homeowner searches “AC repair near me,” creating immediate visibility and first-in-line positioning for repairs, installs, or tune-ups. That instant exposure is what turns searches into phone calls and, ultimately, booked jobs.

The problem? Most Google Ads agencies miss HVAC-specific challenges like seasonal demand swings, emergency search intent, service-area targeting, and how fast wasted spend piles up without tight campaign controls.

Below, we’ve listed the best paid search agencies for HVAC companies—firms that specialize in home services, local lead generation, and revenue-driven Google Ads management.

Key Takeaways

  • Top Recommendation: Velocity is ranked as the best overall agency for HVAC companies due to its performance-first, ROI-driven approach.
  • Specialization Matters: Choosing an agency with HVAC-specific experience is critical for managing seasonal demand and emergency search intent.
  • Comparison: Leading agencies include Velocity (ROI), Blue Corona (Established Brands), Lemonade Stand (SEO/PPC combo), Scorpion (Franchises), and Thrive (Budget).
  • Selection Criteria: Evaluate agencies based on account ownership, HVAC-specific strategies, and reporting tied to booked jobs rather than just clicks.

How we evaluated HVAC paid search agencies

To help you choose the right agency (not just give you another generic roundup), look for these criteria we used to evaluate each firm:

  • HVAC or home services experience
  • Paid search specialization (not generic full-service marketing)
  • Proven lead generation results
  • Local & service-area targeting expertise
  • Transparency in pricing, reporting, and account ownership
  • Call & conversion tracking clarity
  • Negative keyword & waste-reduction process

HVAC paid search agencies comparison table

Agency Best For HVAC Experience Paid Search Focus Ideal Company Size
Velocity ROI-driven HVAC lead generation ✅ High ✅ Google Ads-first Small-Mid HVAC companies
Blue Corona Established HVAC brands ✅ High ⚠️ Part of a bundle Mid-Large HVAC companies
Lemonade Stand SEO + Paid Search combo ✅ Medium ⚠️ Split focus Local & regional HVAC
Scorpion Franchises & multi-location ✅ High ⚠️ Platform-based Large HVAC operators
Thrive Internet Marketing Budget-conscious HVAC ⚠️ Limited ⚠️ Generalist Small HVAC companies

1. Velocity: best overall HVAC paid search agency

Best Overall Paid Search Agency for HVAC

Best for: HVAC companies that want scalable, ROI-focused Google Ads without wasted spend

Velocity is a performance-first paid search agency that turns Google Ads into a predictable lead engine for HVAC companies—not an experiment.

Velocity builds HVAC-specific Google Ads strategies around:

  • Emergency vs. non-emergency searches
  • Seasonal demand (cooling vs. heating)
  • High-intent service keywords
  • Tight geographic and service-area controls

What sets Velocity apart

  • HVAC-focused Google Ads andFacebook Ads frameworks
  • Conversion-optimized landing pages
  • Continuous negative keyword refinement to slash wasted spend
  • Reporting tied directly to calls, forms, and booked jobs

Services

  • Google Ads (Search & Local Services Ads)
  • Facebook Ads for HVAC
  • HVAC landing page optimization
  • Call tracking & conversion attribution
  • Ongoing testing and bid optimization

Why Clients Choose Velocity?

Why Clients Choose Velocity

HVAC companies choose Velocity because they want paid search that’s actively managed, consistently optimized, and tied directly to real leads—not autopilot campaigns.

We deliver hands-on Google Ads management, HVAC-specific strategy, and clear reporting focused on cost per qualified lead and booked jobs.

Every account gets senior-level oversight and ongoing optimization—not “set it and forget it” management.

👉 Best for HVAC companies tired of agencies that stop optimizing once campaigns go live.

2. Blue Corona: best for established HVAC brands

Blue Corona

Best for: Larger HVAC companies with strong brand recognition and higher budgets

Blue Corona is a well-known home services marketing agency that bundles paid search with broader digital marketing services.

  • Deep HVAC and home services experience
  • Strong reporting and analytics
  • Works well for multi-location HVAC businesses
  • Less flexibility for smaller budgets
  • Paid search comes bundled with other services, limiting flexibility for HVAC companies that only need Google Ads management

3. Lemonade Stand: best for HVAC SEO and paid search

Lemonade Stand

Best for: HVAC companies that want paid ads alongside long-term organic growth

Lemonade Stand focuses on home service businesses and combines Google Ads with local SEO and website optimization.

  • HVAC-specific messaging
  • Local market expertise
  • Good balance of paid and organic strategies
  • Paid search isn’t always the primary focus
  • Less aggressive optimization compared to paid-only agencies

4. Scorpion: best for multi-location HVAC franchises

Scorpion

Best for: HVAC franchises and large regional operators

Scorpion provides an all-in-one digital marketing platform, including paid search, CRM tools, and reporting.

  • Handles complex, multi-location campaigns
  • Strong proprietary technology
  • Recognizable brand in home services
  • Higher cost structure
  • Less hands-on customization

5. Thrive Internet Marketing: best budget-friendly option

Best for: Small HVAC companies with limited budgets exploring paid search

Thrive offers Google Ads management across multiple industries, including HVAC.

Strengths

  • Lower entry costs
  • Simple campaign setup
  • Works with smaller budgets

Potential downside

  • Limited HVAC-specific strategy
  • Less advanced optimization over time

How to choose the right HVAC paid search agency

Start by mapping your revenue goals—then vet each agency against the checklist below.

Before you hire any paid search agency, make sure you ask these questions:

  • Do they specialize in HVAC or home services?
  • How do they handle seasonality and emergency intent?
  • Are they optimizing for booked jobs or just clicks?
  • Will you own your Google Ads account and data?
  • How often are campaigns actively optimized?

When you’re evaluating agencies, look for ones that focus on cost per qualified lead, not vanity metrics.

FAQs about HVAC paid search agencies

What does an HVAC paid search agency do? : An HVAC paid search agency manages Google Ads and related platforms to help companies generate high-intent leads, such as emergency repair calls and installation requests.

How much does HVAC paid search management cost? : Most agencies charge a monthly retainer ($1,000–$5,000+) or a percentage of ad spend (5–20%). Costs vary based on competition and service area size.

Are Google Ads worth it for HVAC companies? : Yes. HVAC searches often have strong commercial intent (e.g., “AC repair near me”), making paid search one of the highest-ROI channels when managed correctly.

Final thoughts on picking an HVAC paid search agency

If you want to achieve:

Then make sure you choose a paid search agency that specializes in HVAC.

Velocity focuses exclusively on performance-driven paid search, turning search demand into booked jobs for HVAC companies—not just traffic.

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