6 of the Best Google Ads Agencies for HVAC in 2024

For HVAC companies – capturing urgent demand is crucial. If a homeowners AC unit goes down mid summer, or an urgent repair job is needed on a commercial property, those in need turn to Google first to find a HVAC company that can help them fix their issues, fast.

Why is Google Ads important for HVAC companies?

Google Ads is an incredibly effective channel for HVAC companies. With Google Ads (commonly also referred to as ‘paid search’ or ‘PPC’), HVAC teams can put their website in top position for Google searches like ‘HVAC contractors near me’ or ‘Emergency HVAC service’. 

By focusing on keywords searched by people that are in-market and ready to buy, HVAC contractors can capture these leads and quickly convert them into new business with their sales reps.

Given the high intent of people searching for HVAC services on Google, the ROI of this marketing channel is very high, and can often be one of the main drivers of revenue for HVAC businesses.

How we ranked each HVAC Google Ads Agency

To compile this list, we took the following factors into consideration:

• Client reviews – do the agencies have fresh, relevant reviews and testimonials?
• Strategies – what strategies and tactics does the agency use to help their clients grow?
• Awards – have they received any awards or accolades in the last 3 years?
• Industry expertise – do they have deep expertise in the HVAC industry?
• Culture and values – how does the agency work, what does team culture look like?

6 of the best teams in 2024 – The list

1. Velocity

Velocity specializes in building revenue-generating Google Ads campaigns for HVAC companies. The team combines deep strategy work with proven process to deliver winning account structures, ad creative and landing pages. With a combination of ad and web optimization, Velocity helps HVAC clients to compete in some of the most competitive markets in the US.

• Strategies – with a focus on first-party data, Velocity uses actual sales data from clients to feed the Google algorithm intent signals that maximize campaign ROI. In combination with high-tempo landing page testing and CRM integrations, HVAC teams working with Velocity can see sales pipeline filling up in real time.
• Awards – Velocity has been awarded as a top PPC company in 2023 and 2024, and as a top Global B2B company in 2023 and 2024 by Clutch.
• Reviews – 4.9 stars on Clutch from 10 verified client reviews.
• Industry Expertise – Velocity has deep experience running HVAC Google Ads campaigns in extremely high competition US markets, including major Florida and Texas metro areas
• Pricing – with pricing starting at $1,000 per month, Velocity is a cost effective option for small and medium sized HVAC businesses across the US. Contact for pricing details and a custom quote.

Why do HVAC clients choose Velocity?

What makes the agency special?

Velocity takes a full-funnel approach to Google Ads. By optimizing for each stage of the buyers journey, they make sure that every advertising dollar goes further. With a fast and collaborative approach, the team gets up to speed quickly and is obsessed with delivering white glove customer service. With no long-term contracts, clients get maximum flexibility when working with this knowledgeable team.

2. Blue Corona

Blue Corona help HVAC businesses to grow sales and market their services with a variety of marketing services, including PPC, SEO and web design. Their team builds HVAC marketing plans that includes a mix of strategies and services. This approach helps their clients to increase brand awareness, traffic, leads, and sales revenue.

• Strategies – with a focus on multiple channels, including email marketing, SEO and even radio. Blue Corona is a good fit for HVAC business owners looking to dip their toes into testing multiple strategies at once.
• Awards – awarded as a Yelp advertising partner and named as one of the best places to work in 2021
• Reviews – 4.8 stars on Google from 99 Google reviews.
• Industry Expertise – As part of the Nexstar network, Blue Corona has strong industry ties and experience running Google Ads and complementary digital marketing campaigns for HVAC and home service businesses
• Pricing – with pricing listed at $10,000+ per month on their Clutch profile, Blue Corona is a high-end option for ambitious HVAC teams. Contact the team to get pricing information.

Why do HVAC clients choose Blue Corona?

What makes the agency special?

By niching down on the specific needs of HVAC companies, Blue Corona can help to optimize existing marketing efforts, or launch new channels. With a wide range of services aside from Google Ads, Blue Corona offers a complex suite of marketing and sales solutions to help HVAC teams grow their business.

3. Lemon Seed Marketing

Lemon Seed Marketing is focused on service industry-specific marketing campaigns. By specializing in working with HVAC contractors, plumbers, and electricians, their team can leverage marketing learnings from multiple sources and draw on their network of service industry professionals for advice.

• Strategies – their team provides a full-service suite of marketing offerings, including graphic design, social media, and of course Google Ads (PPC)
• Awards – recognized as a ServiceTitan certified provider and part of the Service Nation alliance
• Reviews – 4.6 stars on Google from 5 Google reviews.
• Industry Expertise – by focusing on home services companies, Lemon Seed has built up a large portfolio of clients in the HVAC business across the US
• Pricing – contact the team to get pricing information.

Why do HVAC clients choose Lemon Seed Marketing?

What makes the agency special?

Aside from digital marketing efforts including Google Ads, their team offers offline marketing services for HVAC companies. This includes brand work across print media and vehicle wraps to get your fleet recognized on the road.

4. Leadhub

Leadhub helps home service and HVAC teams to grow lead gen efforts with Google Ads. With a full spectrum service offering that includes tactical media buying and brand strategy. The team also provides CRM services to help connect data sources across the sales funnel.

• Strategies – Leadhub offers many digital marketing offerings. Including website development, social media marketing, email and PPC management across Yelp, Google and other channels.
• Awards – 2023 Yelp Award for Best In Lead Generation
• Reviews – 4.8 stars on Clutch from 2 verified reviews.
• Industry Expertise – with industry specialization in home services, Leadhub has experience serving Air Conditioning, Plumbing and similar verticals.
• Pricing – with pricing listed at $5,000+ per month on their Clutch profile, Leadhub serves US SMBs and growing HVAC teams. Contact the team to get pricing information.

Why do HVAC clients choose Leadhub?

What makes the agency special?

Leadhub offer both classic digital marketing services, and unique channels like OTT advertising on streaming services. With their CRM integration work, they can also help to close the gap on marketing and sales, to help HVAC teams to better understand what tactics are working.

5. Mediagistic

Mediagistic is a large, Tampa-based marketing agency that specializes in home services marketing. They work with both large and small companies. With small HVAC teams at a local level and franchises and distributors at a national level. They help to increase sales with digital marketing channels including Google Ads, SEO and content marketing.

• Strategies – Mediagistic offers a variety of solutions for clients, including local, national and channel marketing, making it a fit for small HVAC companies and larger firms alike 
• Awards – Mediagistic is a Google and Yext certified partner
• Reviews – 4.9 stars on Google from 121 Google reviews
• Industry Expertise – specialize in home services, including HVAC, plumbing and electical 
• Pricing – contact the team to get pricing information.

Why do HVAC clients choose Mediagistic?

What makes the agency special?

Aside from working directly with service providers, Mediagistic also provides marketing services for OEMs, distributors and national brands. With services spanning digital and offline, Mediagistic may be a good choice for teams exploring radio, print and direct mail in addition to paid search efforts.

6. Effective Media Solutions

Effective media solutions helps HVAC companies with SEO, PPC advertising (including Google Ads) and more traditional, offline marketing approaches. Their team specializes in only serving the HVAC industry, with a deep understanding of HVAC marketing strategies, tactics and industry trends.

• Strategies – they split strategies across two digital channels – organic search (SEO), PPC (search and display) and also offer offline services with local tv, radio and billboards.
• Awards – Callrail and Microsoft ads agency partners
• Reviews – 5 stars on Google from 30 Google reviews
• Industry Expertise – specialized in HVAC and plumbing industries
• Pricing – contact the team to get pricing information.

Why do HVAC clients choose Effective Media Solutions?

What makes the agency special?

By niching down on just HVAC and plumbing industries, their team can help businesses in these industries with tactics that have been tested across many different clients with the same problems. By offering both online and offline marketing, Effective Media Solutions can reach prospective HVAC clients at many different touchpoints.

How to Choose the Best Google Ads agency for HVAC: 3 Tips

Before picking a Google Ads agency for your HVAC business, consider the following to help find the right team:

1. Know what you’re looking for

Before diving into Google Ads, it’s crucial for HVAC companies to have a clear understanding of their goals and expectations. Are you looking to generate more leads, increase brand visibility, or drive sales for a particular service?

Defining your objectives will help in setting up targeted campaigns that align with your business goals. This clarity will also make it easier to communicate your needs to a Google Ads agency, ensuring they can tailor their strategies to meet your specific requirements. Having a well-defined goal not only streamlines the campaign setup process but also helps in measuring the success and ROI of your advertising efforts.

2. Check reviews and testimonials

When choosing a Google Ads agency, it’s important to do your homework by checking reviews and testimonials from previous clients. Positive feedback and high ratings can give you confidence in the agency’s ability to deliver results.

Look for reviews that mention successful campaigns, excellent customer service, and measurable improvements in lead generation or sales. Additionally, testimonials can provide insights into the agency’s working style, communication, and reliability. By reading through client experiences, you can gauge whether the agency has the expertise and track record to help your HVAC business grow.

3. Set your budget first

Budgeting is a critical step in planning your Google Ads campaigns. Determine how much you are willing to invest in advertising and allocate your resources accordingly. Setting a budget beforehand helps in managing expenses and ensures that you get the most out of your investment. It also allows the agency to create a strategy that fits within your financial constraints while maximizing ROI.

Remember, a well-planned budget takes into account not just the ad spend but also potential costs for agency fees, landing page development, and other related services. By setting your budget first, you can avoid overspending and make more informed decisions about your advertising strategy.

Conclusion

Google Ads can be a game-changer for HVAC companies looking to capture high-intent leads and drive business growth. By appearing at the top of search results for crucial keywords, HVAC businesses can connect with potential customers precisely when they need services the most. The agencies listed here have demonstrated their ability to deliver exceptional results through their specialized strategies, industry expertise, and commitment to customer satisfaction.

As you embark on your journey with Google Ads, remember to clearly define your goals, thoroughly vet potential agencies through reviews and testimonials, and set a realistic budget that aligns with your business objectives. By following these steps and partnering with a reputable agency, you can maximize your advertising ROI and ensure sustained growth for your HVAC company. Whether you are a small local business or a large national firm, there’s a Google Ads agency out there that can help you achieve your marketing goals and keep your sales pipeline full.

FAQs on Google Ads for HVAC

Why is Google Ads important for HVAC companies?

Google Ads allows HVAC companies to appear in top positions for relevant searches, such as “HVAC contractors near me” or “Emergency HVAC service.” This helps capture high-intent leads and convert them into new business quickly. The high ROI from targeting in-market customers makes Google Ads a vital marketing channel for HVAC businesses.

How do HVAC companies benefit from Google Ads?

HVAC companies benefit from Google Ads by reaching potential customers who are actively searching for HVAC services. This results in higher conversion rates and increased revenue. Google Ads also allows for precise targeting and budget control, making it a cost-effective way to generate leads.

What factors should HVAC companies consider when choosing a Google Ads agency?

When selecting a Google Ads agency, HVAC companies should consider:

• Client Reviews: Fresh and relevant testimonials.
• Strategies: Effective tactics for client growth.
• Awards: Recognitions and accolades.
• Industry Expertise: Experience in the HVAC industry.
• Culture and Values: Team culture and working approach.

How can HVAC companies maximize their ROI with Google Ads?

To maximize ROI, HVAC companies should:

• Focus on high-intent keywords.
• Use first-party data to optimize campaigns.
• Continuously test and improve landing pages.
• Integrate with CRM systems for real-time sales tracking.

What are some tips for HVAC companies starting with Google Ads?

• Know what you’re looking for: Define clear goals and expectations.
• Check reviews and testimonials: Choose agencies with proven track records.
• Set your budget first: Determine how much you can invest and allocate resources effectively.