7 of the Best Google Ads Agencies for Law Firms
Google Ads-wise, the legal sector is one of the most competitive out there.
What do we mean by this? Keywords related to key legal search terms are in demand. Lots of law firms want their ads to appear on these searches and because so many organizations bid on them, the price you have to pay to get that spot doesn’t come cheap.
With the right approach to managing ad spend, you can still absolutely use Google Ads (and other PPC platforms) to increase visibility and win high-intent leads quickly but you’ll need a specialist’s touch to make sure your ad spend really makes a difference.
No in-house specialism? No problem. The right Google Ads agency is your passport to market-leading paid search expertise at a fraction of the time and expense of hiring just one in-house PPC marketer.
Here is our list of the top Google Ads agencies for US law firms – we hope it’s useful!
Our comprehensive agency ranking criteria
The right Google Ads agency can transform your paid ad strategy into your most powerful tool for signing cases. That’s why it’s so important to invest some time in finding your perfect partner.
We’ve used the criteria below to evaluate a range of legal marketing agencies and draw up a list of the best performing Google Ads agencies for law firms.
- Strategies: How does the agency help its clients grow and attract new business?
- Reviews: Does the agency have fresh, relevant reviews and testimonials?
- Portfolio: Which legal clients has the agency worked with?
- Industry expertise: How much experience does the team have in the legal industry?
- Pricing: What sort of price point can you expect from the agency?
The 7 Best Google Ads Agencies for Law Firms
1. Velocity
Need to sign more cases? Want to get those leads rolling in in days and weeks, rather than weeks and months? Google Ads is the only platform that can drive this level of growth for law firms.
That’s why you need an agency that’s obsessed with Google Ads – one who sees Google Ads as their headline service offering, rather than a supporting actor – to drive the best results.
Enter Velocity. With millions of dollars of ad spend behind us in the legal sector and other highly competitive industries, we know what works. We’re up on the latest best practices, data analysis methods, and bidding strategies in a way that more general agencies aren’t – and we offer full funnel management too, from ad copywriting to landing page optimization and CRM automation.
The result: laser-focused Google Ads campaigns, real-time optimization, and far more leads for your ad spend. Here’s how we achieved a 61% increase in lead volumes for one client, whilst reducing cost per lead by as much as 91%.
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- Strategies: Full funnel Google Ads management, from landing page design and keyword strategy to CRM automation
- Reviews: 5 stars on Clutch from 15 verified client reviews
- Portfolio: We work with legal businesses across the US, including a major whistleblowing firm
- Industry expertise: Law, software
- Pricing: Pricing starts at $1.5k per month. Contact for pricing details and a custom quote.
Why do clients choose to work with Velocity?
Law keywords are hugely competitive, so in-depth data analysis is a vital part of our legal marketing processes. This allows us to fine-tune campaign performance, adapt quickly to opportunities presented by current events, and ultimately sign you more cases. It’s an approach that strikes a chord with our clients – our numbers and client reviews speak for themselves!
Velocity’s Awards
- ‘2024 Top PPC Company, Global’ Clutch
- ‘2023 Top PPC Company, Global’ Clutch
2. BluShark Digital
Founded by attorney Seth Price, BluShark Digital is a full-service marketing agency focusing exclusively on the legal sector. With a ‘bigger picture’ focus and over a decade of proven industry expertise, BluShark is a great choice if you’re looking to incorporate Google Ads into your wider SEM strategy. Be sure to check out their legal marketing podcasts too!
- Strategies: Paid ads as part of a wider marketing strategy; strong focus on localization and Local Services Ads
- Reviews: 5 stars on Clutch from 12 verified client reviews
- Portfolio: Clients include John H. Fisher, P.C, McCready Law Injury Attorneys, and The Colwell Law Group
- Industry expertise: medical malpractice, personal injury, trusts and estates, criminal defense, family law
- Pricing: $100 – $149/hr, with a minimum project size of $1,000
Why do clients choose to work with BluShark Digital?
BluShark’s legal marketing services drive high client satisfaction rates, with many reporting significant business growth. Clients also appreciate BluShark’s highly efficient project management processes, which make it easy to track progress.
BluShark Digital’s Awards
- US Agency Awards 2024, Winner
- US Search Awards 2024, Finalist
- Most Outstanding Legal Marketing Agency, 2022
3. Pareto Legal
Founded by an ex law-firm CMO and COO, Pareto Legal knows what it takes to gain online traction as a law firm. The agency specializes heavily in growth marketing with a strong Google Ads focus, and mainly works with injury law firms – if you fit those niches, Pareto could be a perfect match.
- Strategies: A strong focus on Google Ads and PPC, with some other supporting marketing services
- Reviews: 5 stars on Clutch from 21 verified client reviews
- Portfolio: Clients include Marrone Law Firm LLC, Snyder Law Group, and Kalikhman & Rayz LLC
- Industry expertise: Specialist focus on injury law firms
- Pricing: $150 – $199/hr with a minimum project size of $5,000
Why do clients choose to work with Pareto Legal?
Clients report a high return on their ad spend, with many highlighting Pareto Legal’s genuine commitment to client success. Many reviews mention a significant increase in the number of leads coming through their pipeline.
4. MeanPug Digital
The fantastically named MeanPug Digital helps law firms without in-house marketing expertise stand out in an increasingly crowded digital space. The founders’ experience at one of the USA’s leading law firms is a powerful draw – and with over $6 billion in case recoveries won by their clients, they have the numbers to back it up.
- Strategies: Google Ads to drive visibility in crowded online markets, as part of both traditional and programmatic PPC strategies
- Reviews: 5 stars on Clutch, from 9 verified client reviews
- Portfolio: US law firms of all sizes including Wallace Law and CarAccident.Law
- Industry expertise: personal injury, family and business and transactional law firms
- Pricing: $100 – $149/hr, with a minimum project size of $1,000
Why do clients choose MeanPug Digital?
Many client reviews mention MeanPug’s depth of legal knowledge, which they feel contributes to the strong results the firm achieves. Client communication is another strong point for MeanPug, with their clear, transparent processes winning them high praise.
MeanPug’s awards
- ‘Top PPC Company Legal Sector’, Clutch 2025
- ‘Top SEO Company, Legal Sector’, Clutch 2025
- Inc. 5000 Honoree
5. Grow Law
Chicago’s Grow Law offers marketing services to a wide range of US legal firms, including criminal, commercial, family, and personal injury law. They focus on a few boutique services with expert execution – their Google Ads and PPC services for law firms are particularly strong.
- Strategies: Strong growth marketing focus, with Google Ads, PPC, and SEO expertise across the US legal sector
- Reviews: 5 stars on Clutch from 4 verified client reviews
- Portfolio: Clients include Cameron Law, Turnbull Law Group, and
- Industry expertise: a wide range of legal specialties, including criminal, family, and commercial law
- Pricing: $100 – $149/hr, with a minimum project size of $5,000
Why do clients choose to work with Grow Law?
Clients report a strong ROI from their partnership with Grow Law, with significant increase in leads and conversion rates driven by expert-led PPC campaigns. Grow Law’s legal expertise, combined with their ability to deliver results in a timely manner, have built them a good reputation in the US legal sector.
Grow Law’s Awards
- ‘Top Legal Marketing Agency’, Google 2025
- ‘Top SEO Company, Legal Sector’, Clutch 2025
- Certified Google Partner
6. LawRank
LawRank’s search engine marketing services pull some big numbers. Exclusively attorney focused, their PPC services include comprehensive Google Adwords management and optimization, landing page design, and call tracking.
- Strategies: SEM focus with strong Google Adwords/PPC offering.
- Reviews: 5 stars on Clutch from 21 verified client reviews
- Portfolio: Clients include The Rodriguez Law Group, Mission Personal Injury Lawywers, and Stephens Law
- Industry expertise: A range of legal areas, with a lean towards firms working in injury and worker compensation
- Pricing: Minimum project size of $1,000
Why do clients choose to work with LawRank?
Reviews praise the LawRank team’s real-world experience in the legal industry, and their commitment to building customized marketing strategies relevant to each client’s needs. As a result, many clients mention significant upticks in conversion rate after working with LawRank.
LawRank’s Awards
- Inc. 5000
- Google Partner
7. PaperStreet
- Strategies: Transparent PPC management focused around reduced cost per conversion across Google Ads and Google Local Services Ads
- Reviews: 5 stars on Clutch from 6 verified client reviews
- Portfolio: Clients include Drake Legal, YLaw, and Bick Law LLP
- Industry expertise: Attorneys and law firms working across a range of practice areas
- Pricing: $200 – $300/hr, with a minimum project size of $1,000
Why do clients choose to work with Paper Street?
PaperStreet’s team is transparent on cost whilst delivering high-quality, customized projects quickly. This has won them many positive client reviews, for both their web development services and their Google Ads expertise.
Win more business with Velocity PPC
Looking for more high-intent legal leads that convert into cases?
Velocity PPC’s highly targeted Google Ads campaigns are all about getting you the search visibility where it matters most – on high conversion keywords, for an audience that’s actively looking for the services you offer.