A B2B PPC Agency That Gets Results
We offer PPC services to clients worldwide, building search campaigns to help B2B companies generate qualified leads, and reach target audiences effectively.
As a proven Google Ads agency, we target potential customers that are in-market, so you can capture existing demand and serve ads to audience segments that are actively looking for a solution.
Our Approach
Results-Focused B2B Advertising
Our B2B advertising services help clients drive success with a proven, test-driven process:
- Developing a PPC strategy to capture high-intent, relevant searches for B2B audiences
- Choosing target keywords with high search volume and intent
- Ad copywriting and value prop generation – creating the words and offers that sell
- Campaign buildout and setup
- Landing page design and optimization
- Campaign management, analysis and tweaks to make sure you hit your revenue goals month-on-month
Why Paid Search?
Why use PPC advertising?
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High intent
The beauty of search advertising campaigns is that you only show ads to people who are actively looking for your product or service.
Resulting in a higher return on investment than other digital marketing channels.
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Scalable
Since PPC ads are easy to measure and attribute sales to, you can figure out what’s working quickly.
Once B2B brands start to see a positive ROI, we can then scale your ads rapidly, by adding incremental budget to top performers.
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Only pay for results
Even with smaller budgets, search marketing can still get you great results. Since you only pay when someone clicks your ad, you don’t have to fork out a ton of cash to get started.
You can start by dipping your toes in the water and measuring results before deciding if the channel is going to work for your business and unit economics.
Why Hire Velocity for PPC Advertising?
Don't just take our word for it
“Velocity has helped us increase our customer base by generating a consistent flow of high-quality leads. Would highly recommend if you have the chance to work with them.”
Bryan Manning
CEO, Manning General Contractors
“They’ve been great at understanding our needs. I’m delighted with their work; we’ve increased our inquiries since we started working with them, most of which convert into new customers.”
Lily Cai
Managing Director, Dinner Ladies
“Paid search didn’t work for us until we found Velocity. Their approach is completely different to other teams we tried before. They test and iterate until they find a recipe that works.”
Matthew Browne
Co-Founder, Ibarra and Browne
What Do B2B PPC Agencies Actually Do?
It’s easy to spend inefficiently on search engine marketing. The learning curve is steep, and if you’re not careful, budget can be burned before you generate a single sale or lead. Especially if you’re in a competitive industry.
However, once you start to see a positive ROI, paid search allows you to scale your ads rapidly, by adding incremental budget to top performers, while trimming campaign elements that aren’t effective. This results in a steady stream of leads and efficient customer acquisition costs over time.
That’s where our B2B PPC strategy comes in. As a full-service digital marketing agency – we help brands hit campaign goals with the following:
- Efficiently allocating search ad spend
- Selecting the highest-intent and most relevant keywords to bid on
- Generating ad copy that resonates with your buyers and builds customer relationships
- Creating conversion-focused landing pages that perform outrageously well, day-in and day-out
- Structuring campaigns in logical groupings to allow Google’s algorithms to bid efficiently
Get in Touch For a Free PPC Marketing Plan
Ready to get better results from your PPC marketing campaigns? Speak to a B2B agency that’s obsessed with search performance.
We’ll prepare a complementary audit of your account, complete with actionable recommendations.
Not yet advertising with Google? We’ll build a comprehensive plan for you to drive results with PPC advertising.
FAQs
When it comes to driving search engine traffic to a B2B website, there are two main strategies: PPC campaigns and SEO. Pay-per-click (PPC) campaigns involve placing ads on search engine results pages, while search engine optimization (SEO) is focused on improving organic search engine rankings through various techniques. But which one delivers better results for B2B companies?
To answer this question, it’s important to understand the current search engine marketing landscape. Google is the dominant player by far, holding over 90% of the search engine market share. This means that any SEO strategies should be tailored towards Google’s algorithms, and any PPC campaigns should focus marketing budget on Google Ads. The challenge with SEO is that Google’s algorithms are constantly evolving, and what worked in the last 6 months might penalize your results if they change their ranking model.
SEO strategies require keyword research tools to identify the most relevant and high-traffic keywords to target, from there content is developed and links are built to rank for these keywords.
On the other hand, PPC campaigns rely on bidding on keywords that potential customers are likely to use when searching for products or services.
Both strategies have their strengths and weaknesses, but the key difference is that PPC campaigns offer immediate results, while SEO strategies require a longer-term investment.
In terms of delivering better B2B results, it really depends on the specific goals of the company. PPC campaigns can be highly effective for generating leads and driving immediate sales, while SEO strategies are better for building long-term brand awareness and driving organic traffic, which will eventually start driving sales over a longer time horizon.
Ultimately, the best approach is to use both strategies in tandem to maximize their respective benefits. But if you want relevant traffic fast, a PPC marketing strategy will get you there.
PPC advertising is an effective way for B2B firms to reach their target audience and generate leads. However, not all industries are created equal when it comes to B2B PPC advertising. Some industries are more competitive than others, and some have longer B2B sales cycles, which can impact the effectiveness of PPC campaigns.
We understand the competitive industry landscape and the length of our client’s sales cycle, helping businesses to develop effective PPC campaigns that generate results under many different scenarios.
Ultimately, most B2B businesses can benefit from PPC advertising, but it’s important to have a solid strategy in place that is tailored to your specific industry and target audience.
That’s where our PPC management services come in. We focus on what matters – commercial returns and sending relevant leads into your buying funnel to keep your sales team busy.