The SaaS PPC Agency That Gets Results
Realize your growth potential with high-performing PPC campaigns that drive sales qualified leads and high-LTV customers.
We help SaaS companies build full funnel growth strategies that accelerates sales cycles and move the needle on MRR.
SaaS PPC Campaigns That Drive Real Growth
836%
Average client return on ad spend
184%
Average lead volume increase
4x
Average advertising ROI lift
What makes us a leading SaaS PPC agency?
We’re committed to driving qualified leads and turbocharging sales pipeline with paid search and paid social. Our expertise lies in our proven framework for ad testing and experimentation which allows us to continuously optimize PPC campaigns for maximum results.
We efficiently allocate budget across channels with a proven methodology for scaling customer acquisition at the highest possible ROI.
Our team delivers customized strategies that impact your most crucial metric – Sales Qualified Leads (SQLs). We take the time to understand your target audience and build every campaign around this strategic foundation. And by aligning your business goals with our marketing strategies, we help you crush business objectives and drive growth month-on-month.
End-To-End SaaS Marketing Experts
At Velocity, we offer a full suite of digital marketing services that are specifically designed to help SaaS companies grow. By focusing on the unique needs of SaaS companies, we create custom go-to-market strategies that drive results.
From PPC campaigns to landing page design and conversion rate optimization (CRO), our team of experts delivers high-quality leads that enable our clients to increase their market share and achieve business growth.
Tailored PPC Strategies for SaaS
We take a ground-up approach to every SaaS PPC project. This involves identifying the specific needs and goals of each client – understanding their product features, benefits, sales motion and target buyers – and aligning our efforts to help exceed business goals.
We’ll help you create the right messaging for your brand and develop an acquisition plan to attract high-quality customers.
SaaS PPC advertising is particularly beneficial because it can drive results quickly. By targeting an in-market audience with persuasive messaging, we can boost conversion rates and maximize your return on investment.
Boost Advertising ROI
Our PPC optimization framework ensures that every ad dollar is spent efficiently. Velocity ad campaigns yield an average of 6-8x returns for SaaS clients – making it an incredibly effective way to quickly scale monthly recurring revenue and drive business growth.
Our team obsesses over data and continually optimizes your PPC campaigns to ensure that they are generating ROI at scale.
In addition to our services, we also offer a range of client trainings, advertising frameworks and templates to help level up your acquisition strategies. Whether your team is new to PPC or seasoned advertisers, our resources are designed to help you stay ahead of the curve and smash your acquisition targets.
Scale with confidence
Scaling customer acquisition is critical to effective SaaS growth. But it can be tricky to do so profitably. As you expand your business, you need to ensure that your marketing efforts generate a positive CAC:LTV ratio that improves over time.
That’s where a SaaS PPC agency like Velocity comes in. We build efficient PPC campaigns that remove the guesswork and turn your ad accounts into predictable customer acquisition engines.
Our data-driven approach focuses on continuously split testing and refining our strategies to drive the best possible results. By working with our PPC experts, you can scale with confidence while improving your ROI and increasing market share.
Build quality pipeline
At Velocity, our focus is not just on driving top-of-funnel awareness for our clients, but also on building a high-quality pipeline of leads that drives bottom-line revenue growth.
Our process starts with a deep understanding of our client’s target market, business goals, and sales cycle. From there, we launch laser-focused ad campaigns across search and social to find in-market buyers.
Ad strategies are layered with landing page testing, conversion optimization, and omnichannel remarketing, to create a consistent pipeline of high-quality leads that are in-market to purchase your product.
Our clients generate high-quality pipeline that drives sustainable growth week-on-week, without breaking the bank.
Get in Touch For a Free PPC Ads Audit
Ready to boost advertising ROI and scale your SaaS product? Get in touch and we’ll prepare a complementary growth strategy, complete with actionable recommendations.
FAQs
Pay-per-click (PPC) advertising can be an incredibly effective marketing strategy for SaaS companies looking to generate qualified leads and grow their customer base. With PPC, you only pay for clicks on your ads, making it a cost-effective way to drive traffic to your site and increase your conversion rate.
One of the main benefits of SaaS PPC advertising is that it can drive results quickly, allowing you to see a return on your investment in a short amount of time. By targeting relevant keywords and creating compelling ad copy, you can attract potential customers who are actively searching for your product or service.
When it comes to SaaS PPC campaigns, you can start seeing results quickly. However, the timeline for success depends on a variety of factors. The cost per lead and conversion rate are two important metrics to keep an eye on, as they directly impact the success of a campaign.
Market competition is also a key factor, as the more competitive the market, the longer it may take to see results. The sales funnel is another important consideration, with campaigns that target the middle and bottom stages of the funnel tending to yield returns faster.
Overall, the timeline for a successful SaaS PPC campaign will vary depending on these factors. However, we generally see an initial performance baseline form between 3-6 weeks after campaign launch, at this point we’ll be able to optimize and scale campaigns to generate the highest possible ROI.
Yes! Google Ads is an incredibly effective platform for SaaS businesses looking to generate high-quality leads and land new customers. With precise keyword targeting, SaaS businesses can reach buyers that are at the bottom of the funnel and in-market for the exact solutions that your product offers.
The success rate of Google Ads for SaaS companies is high, with many seeing high returns on their investment. Google’s popularity as a search ad network further emphasizes its effectiveness for SaaS companies. It has the largest reach, giving businesses access to millions of potential customers worldwide.
PPC advertising and SEO both have their own benefits and limitations for SaaS companies. PPC can be more effective in the short term as it provides immediate visibility and traffic to your website, but it can also become expensive if not managed properly.
On the other hand, SEO is a long-term strategy that can provide sustained traffic and leads over time, but requires consistent effort and investment. With SEO, you won’t see meaningful results for at least 6 months, whereas with PPC you can start signing new customers in days.
Ultimately, the effectiveness of PPC or SEO for a SaaS company will depend on their specific goals, target audience, and budget. A balanced approach that utilizes both strategies often yields the best results.
Pay-Per-Click advertising is a great way for SaaS companies to get their products in front of potential customers. Some of the best PPC channels for SaaS include Google Ads, Facebook Ads, Twitter Ads, LinkedIn Ads, and Bing Ads.
Each of these channels offers unique targeting options for different audiences and can help you reach your desired target market. With PPC, you only pay when someone clicks on your ad, making it a cost-effective way to generate leads and new customers for your SaaS business.
The success of a PPC campaign can be measured using a variety of metrics. Some of the most important metrics include click-through rate (CTR), cost-per-click (CPC), conversion rate, and return on investment (ROI).
CTR measures the percentage of users who click on your ad after seeing it, while CPC measures the cost of each click. Conversion rate measures the percentage of users who take a desired action on your website, such as making a purchase or filling out a form. ROI measures the revenue generated by your campaign compared to the cost of running it.
By monitoring these metrics, we can determine how to best optimize your PPC campaigns and make adjustments at different stages of the funnel to improve performance.
The average cost of a PPC campaign for a SaaS company can vary widely depending on factors like the target audience, keywords, bidding strategy, and overall product industry/vertical.
At a minimum, we recommend an initial ad spend of $5000 per month to gather data on what’s working and validate the channel.
At a cost per click level – different keywords can vary in price, with some over $50 per click. While this seems expensive, a higher cost per click may be worth it if it results in more qualified leads and higher conversion rates that justify the ROI.
Ultimately, the overall cost of a PPC campaign for a SaaS company will depend on the company’s unique goals, budget, and competitive landscape.