Client Overview
Momentic is a Y Combinator–backed startup building an AI-powered test automation tool for product and engineering teams. By detecting bugs and regressions before they reach users, Momentic helps teams ship faster and with more confidence—without relying on manual testing or brittle scripts.
Momentic has raised a $3.7 million seed round led by FundersClub, with participation from General Catalyst, Y Combinator, AI Grant, and prominent angel investors. With strong traction and capital behind them, the company turned its focus toward scaling inbound demand through organic search.
3,642%
Increase in non-brand organic traffic
95
High-intent keywords ranked on page 1
+13
Point domain-rating increase
The Problem
Despite a well-defined value proposition and a growing customer base, as an early-stage business, Momentic lacked visibility in search engines for the keywords that mattered most. Their domain had a modest backlink profile, and they weren’t ranking for high-intent search terms with commercial intent.
To generate meaningful inbound traffic and compete in a crowded SaaS market, they needed to strengthen their domain authority, create search-optimized content, and build a scalable SEO foundation. That’s when they partnered with Velocity.
Our Strategy
Targeted Link Building Outreach
We launched a white-hat link building campaign to earn high-authority backlinks and accelerate domain growth, focusing on building links from websites relevant to Momentic’s target audience.
High-Intent Content Strategy
Our team mapped out a content roadmap focused on high-converting, bottom- and middle-of-funnel keywords. Each piece was designed to rank, educate, and convert.
Keyword Gap Analysis
We performed a keyword gap analysis to identify high-intent terms competitors were ranking for—but Momentic wasn’t. These insights directly informed our content roadmap and prioritization.
Technical SEO Audit
We conducted a full technical audit to ensure Momentic’s site was optimized for crawlability, indexing, and performance—eliminating any website roadblocks that could impact future growth.
Results
In just six months, Velocity helped turn Momentic’s SEO program into a major inbound growth engine. Non-brand organic traffic grew by 3,642%, with average monthly growth of 159%. Their domain rating jumped from 33 to 46, and 95 high-intent non-brand keywords are now ranking on page one of Google’s search results.
These gains gave Momentic a sustainable stream of qualified inbound leads, and laid the groundwork for long-term organic visibility in a competitive and high-growth software category.