HomeCase StudiesManning General Contractors

Manning General Contractors

Client Overview

Manning General Contractors is a Kansas City-based roofing company. They specialize in roofing, solar panels, gutter and window services – from small-scale residential to large-scale commercial projects.

“Velocity has helped us increase our customer base by consistently generating a high volume of qualified leads. They are professional, results-driven and go above and beyond to make sure our campaigns succeed. Highly recommend if you have the chance to work with them."
Bryan Manning

The Problem

ManningGC wasn’t running any paid search campaigns, and needed to increase lead flow in an extremely competitive market. 

They engaged Velocity to build and launch Google Ads campaigns for their roofing and construction services. With this we engaged in a deep market analyses before launching aggressively targeted lead-gen campaigns.


Within a few months these ads became one of the main sources of new leads for their business, and continue to drive hundreds of thousands of dollars in revenue each year.

As a result of our engagement Manning General Contractors were able to increase their advertising ROI to 836%, helping to position their firm as a true market leader.


Campaign Tactics

Optimization for Phone Calls

Based on local consumer preferences, phone calls were found to be the best converting lead type. By optimizing for phone calls we enabled ManningGC to close more leads, faster.

Sales-Focused Copywriting

By re-focusing messaging on customer benefits, we were able to boost both ad clickthroughs and landing page conversion rates.

Conversion-Optimized Landing Pages

Following a UX audit, Velocity developed landing pages that were laser-focused on driving conversions. Using split-testing we continually optimize pages to improve lead flow and quality.

Single Keyword Ad Groups

Restructuring ad groups and keyword match types allowed us to drive a greater volume of leads at a lower cost, bid more efficiently, and get a better understanding of what's driving new sales.

Get in Touch For a Free Google Ads Audit

Ready to get better results from your search marketing campaigns? Get in touch and we’ll prepare a complementary audit of your account, complete with actionable recommendations. Not yet advertising with Google? We’ll build a comprehensive plan for you to drive results with search ads.