Client Overview
Iron Valley Real Estate Innovate is a local real estate brokerage based in Hawley, Pennsylvania. As a growing agency in a competitive market, Iron Valley needed a reliable way to increase visibility in their local area and generate more qualified inquiries from buyers and sellers.
To strengthen their presence at the top of search results and drive consistent inbound leads, Iron Valley partnered with Velocity to build and manage a Google Ads campaign tailored specifically to their local market.
Efficient
Cost-per-click in a highly competitive real estate market
Qualified
Buyer and seller inquiries within 1 week
Stronger
Visibility for high-intent local real estate queries
The Challenge: Competing in Local Real Estate Search
Iron Valley Real Estate needed help launching and managing a local PPC campaign that could:
- Increase visibility in their service area
- Compete against larger brokerages in search results
- Drive more qualified buyer and seller inquiries
- Optimize and drive qualified leads within a defined marketing budget
Without a structured Google Ads strategy, the brokerage risked missing high-intent prospects actively searching for real estate services in their area.
They needed a team that understood PPC for real estate and could execute efficiently.
Strategy: Building a High-Intent Google Ads Campaign for Real Estate
Localized keyword targeting
We developed a campaign focused specifically on high-intent, local search terms relevant to Iron Valley’s service area of Lake Wallenpaupack.
This ensured ads appeared when nearby buyers and sellers were actively looking for real estate support.
Strategic launch & timing
Velocity worked closely with Iron Valley to determine when to launch campaigns, how to structure them, and which keyword groups would drive the strongest results in their market.
Creative asset development
All campaign assets, including ad copy and extensions, were created to highlight Iron Valley’s local presence and differentiate them from larger competitors.
Ongoing optimization & weekly check-ins
Through weekly meetings and shared documentation, we monitored performance, refined targeting, and adjusted campaigns to ensure consistent improvement while staying on budget.
Results: Qualified Real Estate Inquiries
Since launching the campaign in September 2025, Iron Valley Real Estate has experienced a measurable increase in qualified inbound inquiries from the Lake Wallenpaupack area.
The brokerage now operates with a structured, locally focused PPC system built to capture high-intent buyers and sellers at the exact moment they search for real estate services in their market.
Iron Valley has a strong paid search foundation designed to support continued visibility and inquiry growth.