HomeCase StudiesEnhanceable


Client Overview

Enhanceable builds bespoke software and mobile apps for business leaders worldwide. Headquartered in London, with a global team, their focus is building custom business software to help clients do more with less.

enhanceable logo
“I've worked with other agencies before and Velocity stand head and shoulders above the rest. I've finally found an agency that I feel cares about our success."
harvey coplestone
Harvey Coplestone

The Problem

Enhanceable came to Velocity with ambitious goals – they wanted to aggressively grow their business and land high-ticket enterprise customers.

The majority of Enhanceable’s work was coming from word of mouth, networking and referrals. Their team wanted to find a predictable way to scale revenue and generate sales pipeline.

Google Ads had been tried previously, but the campaigns failed to yield the ROI to justify further investment. We needed to develop a strategy from the ground up.

enhanceable google ads case study


The project started with a discovery phase where we conducted deep demographic research to understand Enhanceable’s ideal customer profile and market positioning.

From this we developed value prop assumptions to test. We then collaborated closely with Enhanceable to design and build different landing page variants to split test. We also developed compelling ad copy based on our value proposition hypotheses.

With research and strategy complete, we set up Enhanceable’s conversion tracking and built Google Ads campaigns, segmenting campaigns and ad groups by theme to test what works. We then continuously optimized campaigns to ensure our client received the highest quality traffic and leads week on week.


Campaign Tactics

Deep Market Research

Interviewing key stakeholders and analyzing market trends enabled us to come up with high-conviction assumptions around what messaging would resonate with potential buyers.

Benefit-Focused Copywriting

By creating ad copy that spoke directly to the benefits of working with Enhanceable and their unique offering, we were able to boost both ad clickthroughs and landing page conversion rates.

Conversion-Optimized Landing Pages

Following a UX audit, Velocity developed landing pages that were laser-focused on generating in-market leads. Using split-testing we rapidly optimized pages to improve lead flow and quality.

Bid Strategy Tests

By structuring ad groups and keywords according to semantic relevance. We could then better segment campaign bid strategies to lower cost per lead and give the Google algorithm the data it needed to perform.

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