Client Overview
Double Black Transporation provides luxury party buses and limousine transport in Jackson Hole, Charleston and Miami.
Seeking to diversify their sources of new leads, and grow business in new locations, Double Black engaged Velocity to build high-performing Google Ads campaigns.
These campaigns have yielded 6-figure yearly returns, with return on ad spend (ROAS) in excess of 1200%.
The Problem
Double Black Transporation was expanding to a new location, Charleston, SC. With this, they wanted to launch a PPC advertising campaign to establish their brand, and generate high-intent leads in the area.
Paid search was identified as a promising channel for expansion due to it’s quick time to results, and being easy-to-measure.
Double Black engaged Velocity to strategize market entry, and build PPC campaigns for the new Charleston market. We also provided landing page development, keyword research, ad copywriting and conversion tracking/analytics setup.
Outcome
We started the project with deep persona research, to understand who Double Black Transportation wanted to reach. From there we developed ad copy and landing pages that spoke to the company’s unique value propositions.
We then launched and optimized Google Ads campaigns using PPC optimization sprints – removing underperforming account elements and testing ad copy, keyword and bid strategies to scale at the highest efficiency. Velocity continues to work with Double Black Transporation, both optimizing landing pages and PPC campaigns.
The Results
+1221%
Ad campaign return on ad spend
+1312%
Lead volume increase
Campaign Tactics
In-Depth Market Research
Interviewing key stakeholders and analyzing market trends enabled us to come up with high-conviction assumptions around what messaging would resonate with potential customers.
Sales-Focused Copywriting
By creating ad copy that spoke directly to the benefits of Double Black Transportation and their unique offering, we were able to boost both ad clickthroughs and landing page conversion rates.
Conversion-Focused Landing Pages
Following a UX audit, Velocity developed landing pages that were laser-focused on generating qualified leads. Using split-testing we rapidly optimized pages to improve lead flow and quality.
Bid Strategy Testing
By structuring ad groups and keywords according to semantic relevance. We could then better segment campaign bid strategies to lower cost per lead and give the Google algorithm the data it needed to perform.
Get in Touch For a Free Google Ads Audit
Ready to get better results from your search marketing campaigns? Get in touch and we’ll prepare a complementary audit of your account, complete with actionable recommendations. Not yet advertising with Google? We’ll build a comprehensive plan for you to drive results with search ads.