Founded in 2015, Dinner Ladies is dynamic, London-based catering company dedicated to producing impressive, vibrant, and varied food with personality and fun.
Savoring tastes from a host of different regions and countries, their goal is to pack British ingredients with contemporary flavors and spices inspired by their travels.
Dinner Ladies was reliant on referrals and personal networks for generating leads. They had tried PPC campaigns before, but with limited results.
Velocity rebuilt their Google Ads campaigns from the ground up. Using a revised campaign structure, conversion-focused landing pages, and ensuring tight message match from keyword selection to the point of conversion.
Within 2 weeks, refreshed landing pages, ad copy and an expanded keyword portfolio were launched. This provided an instant lift to Dinner Ladies’ sales pipeline, and we continue to optimize their campaigns.
As part of our process we run high-tempo ad design, copy and format experiments to figure out what resonates with the market, then double down on what works.