Client Overview
Blue Mountain Home Buyers is a real estate investment company based in Charlottesville, Virginia.
The team specializes in purchasing homes to flip or rent, and relies heavily on inbound lead generation to source qualified sellers in their target markets.
The Problem
With marketing costs rising and inconsistent lead quality from previous vendors, Blue Mountain Home Buyers needed a new partner to take over their paid search campaigns. They were looking for a team that could not only reduce cost per click (CPC), but also improve the efficiency of ad spend by focusing only on leads that matched their acquisition criteria.
After interviewing six different agencies, they chose Velocity to take over their Google Ads strategy and lead generation efforts.
Our Strategy
Full-Funnel Asset Management
From ad copy to creative updates, we managed all campaign changes and creative assets in-house, reducing friction and keeping performance tight.
Collaborative Communication
We maintained a biweekly check-in rhythm and daily Slack/email support to ensure full visibility, fast iteration, and aligned priorities.
Market-Focused PPC Campaigns
We built hyper-targeted Google Ads campaigns to focus spend on the specific geographic markets and property types Blue Mountain wanted most.
Conversion & CPL Tracking
By closely tracking cost per lead and cost per closed contract, we were able to make smarter bidding decisions and optimize for revenue—not just clicks.
Results
Since partnering with Velocity, Blue Mountain Home Buyers has seen measurable improvements in campaign efficiency and lead quality.
Cost per click has decreased month over month, and more importantly, cost per closed contract has steadily improved—helping the business grow more profitably.