Client Overview
AuthenticID is an AI-powered identity verification platform that helps enterprises prevent fraud, streamline customer onboarding, and improve conversion rates.
Their system uses advanced machine learning and computer vision to deliver results in seconds with over 99% accuracy.
Trusted by top US banks, telecom companies, and Fortune 100 brands, AuthenticID’s solution delivers industry-leading ROI and has saved clients hundreds of millions in fraud-related losses.
To expand their reach and generate more demand from enterprise buyers, AuthenticID partnered with Velocity. The goal was to improve their Google Ads performance—driving higher-quality leads, reducing wasted spend, and turning paid search into a reliable and profitable growth channel.
The Problem
Despite having a best-in-class identity verification solution and strong traction with major enterprise clients, AuthenticID faced challenges turning Google Ads into a reliable growth channel. Their campaigns were generating leads—but performance was inconsistent, cost per lead was higher than desired, and lead quality didn’t always align with their target buyers.
As an enterprise platform that focused on high-value accounts, AuthenticID needed a B2B paid search strategy that could reach the right decision-makers, filter out noise, and deliver meaningful results. Internal efforts had taken the campaigns as far as they could go, but breaking through to the next level required dedicated Google Ads expertise and a more hands-on approach.
AuthenticID engaged Velocity to maximize the impact of their Google Ads investment—lowering cost per acquisition, improving lead quality, and turning paid search into a predictable, high-performing acquisition channel.
Our Strategy
Full-funnel lead quality optimization
Lead quality was measured beyond initial form fills, using CRM data to optimize for campaigns that drove real sales qualified leads—not just conversions.
Persona-focused copywriting
Ad copy spoke directly to enterprise pain points like fraud prevention, compliance, and onboarding friction. Messaging emphasized ROI, accuracy, and speed—mirroring the language and priorities of decision-makers in finance, telecom, and tech.
Account restructuring
The account was overhauled for greater clarity, control, and scalability. A structured testing backlog kept performance improvements ongoing and aligned with evolving campaign goals.
Bid strategy testing
We tested a range of bid models to balance visibility with cost-efficiency—supporting both immediate conversions and longer enterprise sales cycles.
Results
By partnering with Velocity, AuthenticID transformed their Google Ads program into a consistent, high-performing growth channel. Campaign performance improved across the board: cost-per-click (CPC) and cost-per-acquisition (CPA) both dropped, while lead volume and quality increased.
With a fully restructured account and a testing roadmap in place, AuthenticID gained the flexibility to scale spend efficiently and the visibility to understand what was driving results. New campaigns—across search, display, and retargeting—brought fresh momentum to their lead gen efforts, while clear, enterprise-aligned messaging ensured they were attracting the right audience.