Top Paid Search Agencies for Real Estate Investors and Realtors
Paid search can be one of the most powerful channels for real estate investors and realtors, driving motivated sellers, high-intent buyers, and inbound listing opportunities on demand.
The challenge? Real estate PPC is expensive, hyper-competitive, and brutally unforgiving if campaigns aren’t structured correctly. One bad setup can burn thousands of dollars without producing a single qualified lead.
That’s why we’ve put together this guide to the best paid search agencies for real estate, focusing on firms that understand real estate lead quality, local market targeting, and ROI-driven Google Ads management.
How We Chose the Best Paid Search Agencies for Real Estate
To make this list genuinely useful, we evaluated each agency based on criteria that matter specifically to real estate professionals:
- Experience with real estate investors or realtors
- Paid search–first approach (not generic full-service marketing)
- Lead quality and qualification focus
- Local, ZIP-code, and service-area targeting expertise
- Transparent reporting tied to calls, forms, and deals
Best Paid Search Agencies for Real Estate (Comparison Table)
| Agency | Best For | Real Estate Experience | Paid Search Focus | Ideal Client |
|---|---|---|---|---|
| Velocity Marketing | ROI-driven real estate leads | ✅ High | ✅ Paid search–first | Investors & Realtors |
| BoomTown | Realtors & brokerages | ✅ High | ⚠️ Platform-based | Teams & brokerages |
| Chime | CRM + PPC combo | ✅ Medium | ⚠️ Split focus | Growth-focused agents |
| Scorpion | Large real estate brands | ✅ High | ⚠️ Platform-based | Multi-location firms |
| WebFX | Budget-conscious real estate | ⚠️ Limited | ⚠️ Generalist | Small teams & solo agents |
1. Velocity Marketing: Best Overall Paid Search Agency for Real Estate
Best for: Real estate investors and realtors who want predictable, high-intent leads, not junk form fills
Velocity is a performance-first paid search agency that helps real estate professionals turn Google Ads into a consistent source of motivated seller leads, buyer inquiries, and listing opportunities.
Instead of templated campaigns, Velocity builds real estate-specific paid search strategies around:
- Seller vs. buyer intent
- Investor vs. retail searches
- Hyper-local and ZIP-code targeting
- Lead quality filtering and waste reduction
What sets Velocity apart
- Real estate–specific Google Ads frameworks
- Aggressive negative keyword and intent filtering
- Conversion tracking tied to calls and qualified leads
Clear reporting focused on cost per qualified lead
Services
- Google Ads (Search & Local Services Ads, where applicable)
- Real estate landing page optimization
- Call tracking and attribution
- Ongoing testing and bid optimization
Why Real Estate Clients Choose Velocity
Real estate investors and realtors choose Velocity because they want paid search that’s actively managed, tightly controlled, and focused on lead quality, not volume at any cost.
Velocity is known for hands-on Google Ads management, real estate–specific strategy, and clear reporting that prioritizes qualified conversations and deal potential, not vanity metrics. As a smaller, performance-first agency, every account receives senior-level oversight, rapid optimization, and ongoing testing, not “set it and forget it” campaign management.
👉 Best for real estate professionals who care about ROI, not just traffic.
2. BoomTown: Best for Realtor Teams & Brokerages
Best for: Realtors and brokerages looking for an all-in-one platform
BoomTown is widely used in the real estate industry, combining lead generation, PPC, and CRM tools into one platform.
Strengths
- Deep real estate industry focus
- Integrated CRM and lead routing
- Works well for teams and brokerages
Potential downside
- Less control over ad strategy
- Platform-driven approach rather than custom PPC
3. Chime: Best for CRM + PPC Integration
Best for: Growth-oriented real estate teams
Chime offers a CRM-first platform with paid advertising add-ons for real estate professionals.
Strengths
- Strong CRM and automation
- Good for lead follow-up and nurturing
- Real estate–specific workflows
Potential downside
- PPC is not the core focus
- Less flexibility in campaign structure
4. Scorpion: Best for Large Real Estate Brands
Best for: Large real estate firms and multi-location brands
Scorpion provides paid search as part of a larger digital marketing ecosystem.
Strengths
- Strong technology and reporting
- Handles complex, multi-location campaigns
Established brand recognition
Potential downside
- Higher cost structure
- Less hands-on customization
5. WebFX: Best Budget-Friendly Option
Best for: Solo agents and small real estate teams
WebFX offers general PPC services across many industries, including real estate.
Strengths
- Lower entry-level pricing
- Straightforward PPC setup
- Easy onboarding
Potential downside
- Limited real estate-specific expertise
- Less focus on lead quality optimization
How to Choose the Right Paid Search Agency for Real Estate
Before hiring a paid search agency, real estate professionals should ask:
- Do they understand seller vs. buyer intent?
- How do they filter out renters, job seekers, and low-intent traffic?
- Can they target by ZIP code, neighborhood, or service area?
- Do they optimize for qualified calls and conversations, not just leads?
- Will you own your ad accounts and data?
The best paid search agencies for real estate focus on lead quality and deal potential, not sheer volume.
FAQs: Paid Search Agencies for Real Estate
Yes, when managed correctly. High-intent searches like “sell my house fast” or “real estate agent near me” can produce strong ROI when campaigns are tightly structured and optimized.
Most agencies charge:
– A monthly management fee ($1,000–$5,000+), or
– 10-20% of ad spend
Costs vary based on market competitiveness and targeting depth.
Google Ads typically capture higher intent, while Facebook Ads are better for awareness and retargeting. Many real estate professionals use both, with Google Ads as the primary conversion driver.
Yes. Real estate PPC requires expertise in:
– Local and hyper-local targeting
– Lead qualification and filtering
– High CPC environments
– Compliance and ad policy nuances
Generalist agencies often struggle here.
Final Thoughts: The Best Paid Search Agencies for Real Estate
For real estate investors and realtors, paid search should deliver real conversations with motivated prospects, not wasted spend and low-quality leads.
Choosing a paid search agency that understands real estate intent, local competition, and ROI is critical.
Velocity helps real estate professionals turn paid search into a predictable lead source by focusing on quality, control, and continuous optimization.
👉 Want a free real estate Google Ads audit?
See where your current campaigns are wasting budget and how to fix it. Get in touch today.